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Chief Marketing Officer - Crypto
Edenthorpe Search
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Chief Marketing Officer - Crypto
Job summary
A leading global cryptocurrency exchange in Singapore is looking for a Chief Marketing Officer (CMO) to drive marketing strategy and growth. The ideal candidate will lead user acquisition initiatives, represent the company at key events, and navigate complex regulatory environments. With a background in top-tier exchanges and over 10 years of marketing leadership, the CMO will play a pivotal role in shaping the organization's brand and performance. This position involves remote and hybrid work arrangements with travel opportunities.
Qualifications
- 10+ years in high-performance marketing leadership roles, 4-5 years in crypto.
- Experience navigating global regulatory frameworks.
- Track record of scaling user acquisition amidst volatile markets.
Responsibilities
- Represent the company at conferences and media.
- Drive the global brand strategy and marketing.
- Build and lead a distributed marketing team.
Skills
Our client is a rapidly growing global cryptocurrency exchange serving millions of users worldwide. They are seeking a world‑class CMO to own the entire global marketing strategy, from brand positioning and narrative to performance marketing, partnerships, community, and PR. The role is a combination of remote and hybrid working with frequent global travel to industry events.
- Represent the company as a leading voice at top‑tier conferences, media, and industry partnerships
- Own full‑funnel user acquisition and lifetime value optimization with a significant marketing budget
- Drive global brand strategy and thought‑leadership positioning in an increasingly regulated environment
- Partner closely with Product, Compliance, and Executive teams on go‑to‑market for new products and market entries
- Build and lead a world‑class, distributed marketing organization (performance, brand, content, community, PR, creative, analytics)
- Previously served as CMO (or equivalent Head of Marketing) at a Top 15 global cryptocurrency exchange by 24h spot trading volume
- Personally led marketing during a period of 3x–10x+ user or volume growth at that exchange
- 10+ years in high‑performance marketing leadership roles; at least the last 4–5 years exclusively in crypto
- Proven ability to scale multi‑channel acquisition (paid social, search, affiliates, influencers, on‑chain, referrals) while maintaining strong unit economics in volatile markets
- Deep experience navigating global regulatory frameworks (MiCA, SEC, MAS, VARA, etc.) from a marketing & branding perspective
- Track record of building and leading global marketing teams across time zones
- Existing public profile and strong personal brand in the crypto industry
- Active on Crypto Twitter with 50k+ engaged followers
Negotiable depending on experience but anticipated in the US$1 mil+ range.
Interested candidates should apply with your CV and a short note on your highest impact marketing achievement in crypto to gareth@edenthorpesearch.com.
- Executive
- Full‑time
- Marketing, Sales, and General Business
- Technology, Information and Media, Financial Services, and Banking
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.