Chief Marketing Officer - Crypto

Edenthorpe Search; Singapore; Hybrid; SGD 150,000 - 200,000; Full time

Job summary

A leading global cryptocurrency exchange in Singapore is looking for a Chief Marketing Officer (CMO) to drive marketing strategy and growth. The ideal candidate will lead user acquisition initiatives, represent the company at key events, and navigate complex regulatory environments. With a background in top-tier exchanges and over 10 years of marketing leadership, the CMO will play a pivotal role in shaping the organization's brand and performance. This position involves remote and hybrid work arrangements with travel opportunities.

Qualifications

• 10+ years in high-performance marketing leadership roles, 4-5 years in crypto.
• Experience navigating global regulatory frameworks.
• Track record of scaling user acquisition amidst volatile markets.

Responsibilities

• Represent the company at conferences and media.
• Drive the global brand strategy and marketing.
• Build and lead a distributed marketing team.

Skills

Leadership in high-performance marketing

User acquisition strategies

Crypto market knowledge

Regulatory navigation

Multi-channel marketing expertise

Job description

Chief Marketing Officer (CMO) – Global Cryptocurrency Exchange

Our client is a rapidly growing global cryptocurrency exchange serving millions of users worldwide. They are seeking a world‑class CMO to own the entire global marketing strategy, from brand positioning and narrative to performance marketing, partnerships, community, and PR. The role is a combination of remote and hybrid working with frequent global travel to industry events.

Key Responsibilities

• Represent the company as a leading voice at top‑tier conferences, media, and industry partnerships
• Own full‑funnel user acquisition and lifetime value optimization with a significant marketing budget
• Drive global brand strategy and thought‑leadership positioning in an increasingly regulated environment
• Partner closely with Product, Compliance, and Executive teams on go‑to‑market for new products and market entries
• Build and lead a world‑class, distributed marketing organization (performance, brand, content, community, PR, creative, analytics)

Required Experience – Non‑Negotiable

• Previously served as CMO (or equivalent Head of Marketing) at a Top 15 global cryptocurrency exchange by 24h spot trading volume
• Personally led marketing during a period of 3x–10x+ user or volume growth at that exchange
• 10+ years in high‑performance marketing leadership roles; at least the last 4–5 years exclusively in crypto
• Proven ability to scale multi‑channel acquisition (paid social, search, affiliates, influencers, on‑chain, referrals) while maintaining strong unit economics in volatile markets
• Deep experience navigating global regulatory frameworks (MiCA, SEC, MAS, VARA, etc.) from a marketing & branding perspective
• Track record of building and leading global marketing teams across time zones

Preferred (Strong Advantage)

• Existing public profile and strong personal brand in the crypto industry
• Active on Crypto Twitter with 50k+ engaged followers

Compensation

Negotiable depending on experience but anticipated in the US$1 mil+ range.

Apply

Interested candidates should apply with your CV and a short note on your highest impact marketing achievement in crypto to [e-mail].

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing, Sales, and General Business

Industries

• Technology, Information and Media, Financial Services, and Banking