Communications and Brand PR is an integral part of the Consumer Operations department which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.
In this exciting, fast-paced position, the Manager, Brand PR Communications, APEC will be supporting the Director, Brand PR Communications, Premium & Select, APEC in driving communications for consumer brand initiatives across the region. The Manager, Brand PR, together with the Director, Brand PR, Premium & Select APEC will oversee the strategic public relations for Marriott International’s premium and select brand portfolio, which includes more than 10 brands including but not limited to Sheraton, Marriott, Westin, Le Meridien, Moxy, Renaissance, Fairfeld by Marriott, Aloft Hotels, Four Points, AC Hotels to name a few.
The Brand PR team establishes the group’s vision and works with the team to identify goals and KPIs to drive PR results for the Premium & Select Brands, driving brand affinity as well as building awareness of the overall Premium & Select brands portfolio. The scope also includes supporting the executive positioning of relevant brand and/or marketing spokespeople. The Manager, Brand PR will work together with their Director to be responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.
The candidate is a proactive, adaptable and detail-oriented PR professional who possesses a clear understanding of the regional media landscape and contributes to compelling PR storytelling for Marriott International’s distinctive portfolio of brands and company initiatives.
EDUCATION AND EXPERIENCE
•Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
•4+ years minimum in public relations and communications a must.
•Consumer public relations and/or media experience/ corporate travel/ hospitality industry experience required.
•Experience in public relations agency and journalism background is a plus.
SKILLS AND COMPETENCIES
•Travel, hospitality, consumer goods industry or luxury goods background in public relations.
•Strong logistics, projects and events management experience necessary.
•Solid understanding of the print, electronic, broadcast and social arenas.
•Proficiency with Excel, PowerPoint and Word computer programs.
•Extensive knowledge of social media platforms.
•Excellent English writing skills and oral proficiency
•Solid understanding of the hotel business and/or travel industry.
CORE WORK ACTIVITIES
•Work alongside the Brand and Marketing team to develop and execute the PR strategy of brand marketing campaigns and initiatives.
•Drives the brand portfolio preference and reputation in the region. Ensures synergies are outlined and identified which complement and support Consumer Operations plans in APEC
•Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
•Works alongside the Area/ field marketing team, to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
•Drives awareness and preference on halo hotels and restaurants & bars as identified by APEC Regional team.
•Provides support in strategic planning and integration within region/ hotels to brand standards.
•Coordinates and liaises with PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings.
•Contributes to elevating Marriott’s premium & select brands through media relations, events, partnerships, to strengthen recognition and understanding of Marriott’s brands and hotels
•Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
•Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
•Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
•Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
•Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Learning and Applying Professional Expertise
•Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
•Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
oCreative Ideation & External Lens: Responsibilities of this role include the development and implementation of creative approaches to attract media attention and interest in Marriott’s brand stories – whether that is through unique partnerships, creative pitching, experiential activations, one-of-a-kind events or leaning into trends (including sustainability and DEI) and the cultural zeitgeist in a way that is authentic for the specific brand. This role relies on a continual focus on communication trends and themes externally
oMedia Relationships: A critical component of this role is to use the candidate’s already established extensive media relationships - preferably in key luxury and consumer outlets - or ability to develop relationships in this very critical niche of the media and other key outlets/journalists in order to continually “pitch” Marriott brand stories
oWriting: The individual in this role is responsible for creating, editing and developing their own PR materials as well as overseeing the team’s development of all related PR materials including messaging, news releases, executive briefs, talking points, presentations and pitches, among other documents
•Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
•Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
•Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
•Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
•Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
•Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Marriott International is an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.We are committed to non-discrimination onanyprotectedbasis, such as disability and veteran status, or any other basis covered under applicable law.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.