A leading food and beverage company in Singapore is seeking a Marketing Specialist to contribute to end-to-end marketing initiatives. This role includes managing brand campaigns, social media, and PR coordination. The ideal candidate has 2-4 years of marketing experience, strong organizational skills, and a good understanding of brand management. You will thrive in a fast-paced environment while working independently and collaboratively across teams.
Qualifications
2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.
Strong understanding of brand and social media.
Good copywriting and content planning skills.
Organised, detail-oriented, and able to manage multiple projects.
Comfortable with campaign planning and working with agencies.
Basic understanding of analytics and performance marketing.
Thrives in a fast-paced, hands-on environment.
Proactive, resourceful, and able to work independently when needed.
Responsabilités
Contribute to end-to-end marketing initiatives including brand campaigns and social media.
Support brand development across all touchpoints.
Assist with PR coordination and manage influencer outreach.
Plan and execute integrated marketing campaigns.
Compile marketing data to evaluate campaign results.
Connaissances
Organisational skills
Creative judgment
Collaboration
Copywriting
Content planning
Proactive approach
Description du poste
Role Overview
You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strongorganisation, good creative judgment, and the ability to collaborate across teams.
Key Responsibilities
Brand and Content
Support brand development across all touchpoints.
Manage social media planning, content coordination, and community engagement.
Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy.
Assist in content creation including copywriting, briefing designers, and overseeing production.
Contribute to merchandise concepts and brand-led creative assets.
PR, KOL, and Partnerships
Assist with PR coordination, media engagement, and agency communication.
Manage influencer/KOL outreach and content deliverables.
Support the identification and coordination of brand partnerships.
Campaigns and Projects
Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations,collaborations, and in-store events.
Coordinate campaign briefs, timelines, and approvals with internal teams and agencies.
Ensure brand consistency across all campaign materials.
Analytics & Reporting
Compile marketing data to evaluate campaign results and customer engagement.
Prepare weekly or monthly reports for internal review.
Use insights to support optimisation of future initiatives.
Requirements:
2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.
Strong understanding of brand and social media.
Good copywriting and content planning skills.
Organised, detail-oriented, and able to manage multiple projects.
Comfortable with campaign planning and working with agencies.
Basic understanding of analytics and performance marketing.
Thrives in a fast-paced, hands-on environment.
Proactive, resourceful, and able to work independently when needed.
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.