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A leading technology company in Singapore is seeking a skilled professional to support product launches and develop audience growth strategies for YouTube. The role focuses on analyzing data to craft effective strategies and collaborating with cross-functional teams. Ideal candidates will have a Bachelor’s degree and 4 years of relevant experience in audience management and content expertise in creative ecosystems.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.
The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.
The Content Strategy team focuses on the development of best practices and resources that empower YouTube creators to maximize their success on the platform.
In this role, you will work across products (e.g., Supers, Living Room), creation formats (e.g., Shorts, Live, Podcasts), and verticals (e.g., Creator, Music, Media), using a mix of content expertise and performance data to develop strategies, product narratives, and tools. You will leverage subject matter expertise to analyze content and craft partner-focused best practices materials. You will collaborate in product and business strategies, working as an integral member with YouTube’s Product and partnerships teams. You will work with a multi-national team, designing and delivering regionally-influenced strategy at the global level.
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