Technical Marketing Specialist – Riyadh, Saudi Arabia
Company: DASH Control Systems
Location: Riyadh, Saudi Arabia
Industry: Industrial Control & Power Quality
Reporting to: Executive Manager
Job Type: Full-Time
About the Role:
DASH Control Systems is seeking a Technical Marketing Specialist to lead our marketing strategy and content creation. The ideal candidate has a strong engineering background and proven experience in industrial or technical marketing. This is a key role focused on bridging the gap between engineering and commercial growth in the Saudi market.
Key Responsibilities:
- Develop and execute B2B marketing strategies for control systems, automation, and power quality products.
- Create technical content, sales materials, and digital campaigns.
- Collaborate with sales and engineering teams to ensure market alignment.
- Represent the company in trade shows and industry events.
Requirements:
- Bachelor’s degree in Engineering (Electrical/Industrial preferred).
- Minimum 5 years in technical/industrial marketing.
- Currently residing in Saudi Arabia with transferable Iqama.
- Fluent in English; Arabic is a plus.
- Strong technical writing and digital marketing skills.
We Offer:
- Competitive salary + performance incentives
- A leadership role in a growing engineering company
- Professional development and career advancement
Apply now to join our expert team and help shape the future of industrial solutions in Saudi Arabia!
The Technical Marketing Specialist plays a crucial role in bridging the gap between technical product development and marketing strategies. This position is designed for individuals who possess a strong technical background coupled with marketing expertise. The ideal candidate will be responsible for developing and executing marketing strategies that effectively communicate the technical advantages of our products to potential clients and stakeholders. This role requires a blend of analytical skills, creativity, and a deep understanding of the market landscape.
Responsibilities:
- Develop and implement comprehensive marketing strategies that align with product development goals.
- Collaborate with product development teams to understand technical specifications and translate them into compelling marketing messages.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage marketing collateral, including brochures, presentations, and digital content.
- Plan and execute product launches, ensuring alignment with sales and marketing teams.
- Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
- Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
- Provide training and support to sales teams on technical aspects of products.
- Monitor and report on market trends and competitor activities.
- Lead cross-functional teams to ensure marketing initiatives are executed effectively.
Preferred Candidate:
- Strong technical background in engineering or a related field.
- Proven experience in technical marketing or product management.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a team environment.
- Strong analytical and problem-solving skills.
- Creative mindset with a passion for innovation.
- Ability to manage multiple projects and meet deadlines.
- Experience with digital marketing tools and platforms.
- Strong understanding of customer behavior and market dynamics.
- . Proficiency in data analysis and reporting tools.
Skills
- Technical writing and documentation skills.
- Proficiency in digital marketing strategies and tools.
- Strong project management capabilities.
- Ability to analyze market data and derive actionable insights.
- Excellent interpersonal and communication skills.
- Familiarity with SEO and content marketing.
- Knowledge of product lifecycle management.
- Experience with CRM software and marketing automation.