Vehicle Product Planning Senior Manager

Abdul Latif Jameel; Jeddah; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading automotive company in Jeddah is seeking a Marketing Manager to drive product management and brand strategy. The ideal candidate will have at least a Bachelor's degree in Marketing and be experienced in the automotive sector. Responsibilities include overseeing marketing strategy, managing brand health metrics, and coordinating product pricing plans. This role involves full-time commitment with 48 working hours per week.

Qualifications

• Minimum 3 years experience in Automotive, or 5 years in another Marketing role.

Responsibilities

• Lead product pricing and volume planning for current and future products.
• Manage brand health and guest loyalty metrics.
• Oversee marketing strategy and communications activities.

Skills

Marketing management

Product management

Analytical skills

Education

Bachelor’s degree in Marketing

Job description

Main Job Responsibilities:

Achievement of “top-line” results by Brand: volume, share, gross profit, gross margin

Leads all product / pricing / volume planning for future products less than 24 months from launch and current models

(Product Strategy & Planning Dept leads for products more than 24 months from launch)

Achievement of key Purchase Funnel, Brand Health, and Guest Loyalty metrics “Guest Advocate” to ensure Guest wants and

needs are understood and reflected in all Marketing decisions and plans

Marketing Strategy and Marketing Mix management (details covered under Key Activities below). Responsible for “cradle to grave” brand management of each Sport Utility & Multi Purpose Vehicles

Leads monthly Tactical Marketing / Sales Planning process to create tactical marketing actions

Provides product information required by Channels to support product training, product presentations and Point of Sale

Briefs IMC and Agency on all required Communications activities (ATL, BTL, events, digital). Review all SUV & MPV group communications before approval by Director

Coordinating the performance management process with different departments to ensure consistency across the organization and advise the line manager on the performance rating distribution statistics

Leads Abdul Latif Jameel-wide Launch Coordination for new / updated models

Develops and proposes annual Nenkei volume and share. Develops and proposes annual Budget volume, share and gross profit Develops and proposes annual Pricing strategy

Develops Positioning and Strategy for each nameplate. Creates and executes annual Brand Plan by SUV & MPV

Collects data from numerous external and internal sources to identify and monitor competitor activity, consumer trends and SUV group performance

Develops Guest retention plans and promotions specific to SUV & MPV

Main Job Qualifications:

• Bachelor’s degree in Marketing or any relevant degree.
• At least 3 year’s experience in Automotive, or 5 years Marketing experience in another industry

The associate will work with a daily standard of (48) hours per week.

The job posting will expire in 7 days - Apply while the opportunity lasts!