Revenue Growth & Trade Marketing Manager

Executives Plus; Jeddah; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading firm in FMCG is seeking a KSA Revenue Growth/Trade Marketing Manager in Jeddah. The selected candidate will define and implement pricing and promotion policies, develop trade marketing plans, and manage budgets. This role requires 6–10 years of relevant experience, strong analytical skills, and advanced knowledge of Excel. The ideal candidate will have a Bachelor's in business management, preferably with a master's or MBA. If you have the required qualifications and are ready to enhance revenue growth strategies, apply now.

Qualifications

• 6–10 years of experience in Revenue Growth Management, Commercial Finance, or Trade Marketing within FMCG.
• Strong analytical and financial modeling skills with proven application in pricing, promo ROI, and PPA.
• Advanced knowledge of Excel and proficiency in PowerPoint.

Responsibilities

• Define and implement Channel/Customer Pricing & Promotion Policies.
• Design, implement, and evaluate trade promotions and in-store activations.
• Develop and execute trade marketing plans aligned with brand and sales objectives.

Skills

Commercial acumen

Strong analytical skills

Financial modeling skills

Operational strength

Interpersonal skills

Ability to multitask

Education

Bachelor’s in business management or related, preferably master’s or MBA

Tools

Excel

PowerPoint

Job description

Title: KSA Revenue Growth/ Trade Marketing Manager

Reporting line: Sales Director

Key Responsibilities

Channel Pricing & Commercial Policy

• Define and mobilize Channel/Customer Pricing & Promotion Policies aligned with the Brand Pricing Strategy.
• Integrate RGM levers and initiatives into the monthly financial forecast process.
• Run price elasticity diagnostics and recommend optimization strategies.
• Develop and recommend a Commercial Policy investment framework ("Terms & Conditions") in coordination with the Sales Lead, tailored by Channel/Key Customer
• Monitor in-market price ladder realization versus strategic indices, applying corrective actions where required.
• Provide SD with clear reporting and insights on RGM performance levers (pricing, mix, promotions, and trade investment).

Price Pack Architecture (PPA) & Mix Management

• Conduct periodic PPA analyses to identify white pack spaces and recommend portfolio adjustments/extensions to unlock revenue growth opportunities.
• Review Product/Channel Mix evolution and define priority Customers/Channels/SKUs to improve mix contribution intentionally.

Promotion & Commercial Policy

• Design, implement, and evaluate trade promotions, in-store activations, and visibility campaigns.
• Manage promotional mechanics (price-offs, bundles, displays, sampling).
• Track ROI and effectiveness of trade investments.
• Run post-promotion ROI analyses against defined cohorts and rationalize promo spend where needed.

DPSM & Retail Insights

• Define, enable, and monitor DPSM (Distribution, Pricing, Shelving, Merchandising) objectives and drivers by category and channel.
• Analyze and report Retail Audit performance by Category & Channel; identify gaps and opportunities, driving actionable insights to execution.
• Track competitive pricing (CF), promotions, and innovation activity to identify opportunities and risks.

Trade Strategy & Planning

• Develop and execute annual and quarterly trade marketing plans aligned with brand and sales objectives.
• Define channel strategies (Modern Trade, Traditional Trade, E-commerce, HoReCa, etc.).
• Translate brand strategies into in-store execution guidelines.

In-Store Execution & Visibility

• Ensure developing correct planogram, POSM, and merchandising standards across channels.
• Drive shelf dominance, secondary placements, and promotional displays.
• Work closely with field sales teams to ensure flawless execution.

Budget Management

• Own and manage the Trade Marketing & Promotion budget.
• Control spending efficiency and ensure compliance with financial guidelines.
• Forecast trade spend and monitor accruals.

Channel & Customer Insights

• Analyze sell-in, sell-out, and shopper data to identify growth opportunities.
• Monitor competitor activities and recommend corrective actions.
• Provide insights on shopper behavior and category performance.

Specific Knowledge and Skills

• Commercial acumen (Ability to understand business performance and connect the dots on a total business level)
• Strong analytical and financial modeling skills with proven application in pricing, promo ROI, and PPA.
• Advanced knowledge of Excel to work with huge data & proficient use of PowerPoint to create compelling slides;
• Operational strength (Ability to work the day-to-day operations)
• Analytical skills (P&L and market intelligence reports analytics)
• Strong interpersonal skills – ability to work cross-functionally smoothly and establish strong relationships with Sales, Marketing, and Finance.
• Ability to multitask and manage multiple projects and deliver effectively

KPIs

• Execution
• Channel pricing & discounts
• Promo Strategy and Mechanics
• Price Index (%) vs Target
• Business Cycles
• Annual budget
• Monthly Rolling Forecast
• Financials
• Volume
• Net Sales Revenue
• Discounts Budget
• TM Budget
• Gross Profit (Absolute and %)

Graduation/Scholarship

• Bachelor’s in business management or related, preferably master’s or MBA

Experience

• 6–10 years of experience in Revenue Growth Management, Commercial Finance, or Trade Marketing within FMCG