Product Marketing Manager

RetailEXPO; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A global events organiser is seeking an experienced Marketing Manager to plan and deliver marketing strategies using data. Responsibilities include developing audience expansion plans, managing marketing budgets, and leading onsite at trade shows. The ideal candidate has proven experience in marketing management, preferably in the events sector. This role offers flexible working hours and various benefits.

Benefits

Medical and Air ticket

Competitive bonus

25 days paid annual leave

Qualifications

• Proven experience as a Marketing Manager, ideally within the events sector.
• Expertise in market analysis and data-driven strategic planning.
• Proficiency in marketing campaign tools and performance analytics.

Responsibilities

• Analyse and develop world-class marketing strategies.
• Identify market growth opportunities.
• Manage relationships with industry stakeholders.

Skills

Data analysis

Marketing strategies

Stakeholder management

Networking

Campaign management

Job description

About The Team

Part of RELX, RX is a global events organiser, creating market-leading events that bring together industry professionals from around the world, operating in dynamic industry segments, delivering innovative and impactful events that connect businesses and drive growth.

About The Role

As a Marketing Manager at RX, you’ll utilise data to develop and plan the event marketing strategy, delivering it while working with teams across a matrix organization.

You'll work alongside a talented and dedicated group of professionals who are passionate about creating exceptional experiences.

Responsibilities

• Utilise data to analyse and develop world-class marketing strategies aligned with event leadership KPIs
• Identify market growth opportunities and develop audience expansion plans to reach event goals
• Build and manage relationships with industry stakeholders, associations, and media.
• Ensure a customer-first approach, contributing to persona development enabling refinement customer experience.
• Develop detailed visitor and exhibitor communication strategies.
• Build and manage a marketing budget and lead supplier relationships to ensure positive outcomes for RX
• Collaborate with sales teams to enhance sales enablement and pipeline efforts.
• Work within a matrix organization to optimize event performance
• Lead onsite at trade shows and represent your brand at key industry events.
• Confident building networks and partnerships with stakeholders
• Experienced at using data to support decision making
• Expertise in market analysis, campaign management, and data-driven strategic planning.
• Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment.
• Proficiency in marketing campaign tools and performance analytics.
• A successful track record in implementing growth-driven marketing strategies.

Working for you

RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.

Benefits

• Medical and Air ticket
• Competitive bonus
• 25 days paid annual leave

About The Company

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations.

With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually.

RX is committed to creating an inclusive work environment for all our people.

RX empowers businesses to thrive by leveraging data-driven insights and digital solutions.

RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

For more information, RX Middle East | RX

Requirements

Proven experience as a Marketing Manager, ideally within the events sector.