Marketing Strategy Director

Gathern; Riyad Al Khabra; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading hospitality platform in Saudi Arabia seeks a Marketing Director to lead and execute innovative marketing strategies. You will analyze customer segments and develop targeted campaigns to drive growth and improve marketing investment returns. The ideal candidate has over 10 years of marketing experience, including 3+ years in leadership, and familiarity with tools like Google Ads and CRM platforms. Join us to shape the future of tourism in Saudi Arabia.

Qualifications

• At least 10 years of hands-on experience in marketing, with minimum 3 years in a leadership role.
• Experience in analyzing demographic and behavioral customer data.
• Ability to design and execute targeted marketing campaigns.

Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.

Skills

Customer segmentation and persona development

Multi-channel marketing campaigns

Performance marketing

Strong Excel skills

Tools

Google Ads

Meta Ads Manager

CRM platforms

Marketing automation systems

Job description

At Gathern , we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents 🏡 while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.

Backed by our SAR 270 million Series B funding round 💸 led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion! We’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing 📈.

With 5M+ users 👥, guests from 150+ nationalities 🌍, a network of 72,000+ hospitality units 🏘️, and more than SAR 2 billion paid to 33,000+ Saudi hosts , Gathern stands as one of the fastest-growing tech companies in the Kingdom , holding a 44% national market share and 53% in Riyadh!

This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!

Role Objective

To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

• Analyze the market and accurately identify target customer segments.
• Develop detailed customer personas based on data and purchasing behavior.
• Design and execute targeted marketing campaigns tailored to each segment.
• Lead the marketing team and ensure alignment with the company’s strategic goals.
• Monitor campaign performance, analyze results, and continuously optimize.
• Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Requirements

• At least 10 years of hands‑on experience in marketing, with at least 3 years in a leadership role.

Experience in the Following Areas

• Customer segmentation and persona development
• Planning and managing multi‑channel marketing campaigns (digital & offline)
• Performance marketing and ROI‑focused campaign managementUsing tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e‑commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

• Analyze demographic and behavioral customer data
• Build advanced segmentation strategies
• Design customer journey maps

Campaign Management

• Plan and execute multi‑channel marketing campaigns
• Run A/B tests and optimize performance
• Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision‑Making

• Ability to lead teams and inspire performance
• Strong decision‑making based on data and insights

Market Knowledge

• Familiarity with local and global market trends
• Agile in responding to competitive and economic changes

Technical & Analytical Skills

• Strong Excel skills and ability to build basic financial models for campaigns