Marketing Manager

Matar Al Baqmi Holding Company; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in its sector located in Saudi Arabia is seeking a Marketing Manager responsible for developing and implementing marketing strategies that enhance brand awareness and drive customer engagement. The ideal candidate will manage campaigns, lead the marketing team, and conduct market research. Strong experience in digital marketing and branding is essential. This role offers a dynamic work environment with opportunities for professional growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.

Skills

Digital marketing

Branding

Campaign management

Analytical skills

Communication skills

Leadership

Project management

Education

Bachelor's degree in Marketing or Business Administration

MBA

Tools

Google Analytics

SEO/SEM tools

CRM systems

Social media management tools

Job description

Job Purpose The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The role involves managing campaigns, leading the marketing team, analyzing market trends, and ensuring consistent brand communication across all channels.

Key Responsibilities

• Strategic Planning & Management
  • Develop and implement comprehensive marketing strategies aligned with business objectives.
  • Manage the marketing budget and ensure cost-effective campaign execution.
  • Lead, mentor, and supervise the marketing team to achieve performance goals.
• Brand Management
  • Maintain and strengthen the company’s brand identity across all communication channels.
  • Ensure consistency in messaging, tone, and visuals in all marketing materials.
• Campaign Development & Execution
  • Plan and execute digital and traditional marketing campaigns.
  • Oversee content creation including social media posts, promotional materials, and advertising copy.
  • Coordinate with internal departments and external agencies to ensure seamless campaign delivery.
• Market Research & Analysis
  • Conduct market research to analyze customer behavior, industry trends, and competitor activities.
  • Prepare reports and insights to support strategic decision-making.
  • Track and measure the performance of marketing campaigns using KPIs and analytics tools.
• Customer Engagement
  • Enhance customer experience through targeted engagement initiatives.
  • Manage company presence across social media platforms and digital channels.
• Events & Promotions
  • Plan and manage events, exhibitions, product launches, and brand activations.
  • Ensure all promotional activities reflect the company’s marketing objectives.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Proficiency in marketing tools and platforms (Google Analytics, SEO/SEM tools, CRM systems, social media management tools).
• Excellent communication, leadership, and project management skills.
• Strong analytical skills with the ability to interpret market data and campaign results.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.