Marketing Manager

Matar Al Baqmi Holding Company; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading Middle Eastern firm is looking for a Marketing Manager to enhance brand awareness and drive customer engagement. The ideal candidate will develop and execute marketing strategies while managing campaigns and leading a marketing team. Candidates should have a Bachelor's degree in Marketing or Business Administration, proven experience in a senior marketing role, and strong digital marketing skills. This role offers an opportunity to work in a dynamic environment in Al Khobar, Saudi Arabia.

Qualifications

• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.
• Plan and execute digital and traditional marketing campaigns.
• Conduct market research to analyze customer behavior and trends.
• Enhance customer experience through targeted engagement initiatives.
• Plan and manage events and promotional activities.

Skills

Digital marketing

Brand management

Campaign management

Leadership

Analytical skills

Project management

Education

Bachelor's degree in Marketing

MBA

Tools

Google Analytics

SEO / SEM tools

CRM systems

Social media management tools

Job description

Job Purpose

The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The role involves managing campaigns, leading the marketing team, analyzing market trends, and ensuring consistent brand communication across all channels.

Key Responsibilities

Strategic Planning & Management

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.

Brand Management

• Maintain and strengthen the company’s brand identity across all communication channels.
• Ensure consistency in messaging, tone, and visuals in all marketing materials.

Campaign Development & Execution

• Plan and execute digital and traditional marketing campaigns.
• Oversee content creation including social media posts, promotional materials, and advertising copy.
• Coordinate with internal departments and external agencies to ensure seamless campaign delivery.

Market Research & Analysis

• Conduct market research to analyze customer behavior, industry trends, and competitor activities.
• Prepare reports and insights to support strategic decision-making.
• Track and measure the performance of marketing campaigns using KPIs and analytics tools.

Customer Engagement

• Enhance customer experience through targeted engagement initiatives.
• Manage company presence across social media platforms and digital channels.

Events & Promotions

• Plan and manage events, exhibitions, product launches, and brand activations.
• Ensure all promotional activities reflect the company’s marketing objectives.

Requirements

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Proficiency in marketing tools and platforms (Google Analytics, SEO / SEM tools, CRM systems, social media management tools).
• Excellent communication, leadership, and project management skills.
• Strong analytical skills with the ability to interpret market data and campaign results.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.