Head of Marketing

Noon Academy; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A revolutionary education company in Riyadh is seeking a Head of Marketing to amplify their brand narrative and manage innovative campaigns that engage students and parents. This role involves crafting compelling storytelling, executing impactful marketing strategies, and managing partnerships. The ideal candidate is driven by a mission to transform education in Saudi Arabia and has a proven track record in youth marketing. Join a fast-paced team committed to reshaping the future of schools in the region.

Qualifications

• Experience in leading successful marketing campaigns that resonate with youth.
• Strong creative writing skills and ability to shape narratives.
• Experience managing agencies and cross-functional teams.

Responsibilities

• Craft and lead brand storytelling that reflects student and parent aspirations.
• Execute top-of-funnel efforts to increase brand awareness and visibility.
• Plan high-impact events that embody Noon’s mission.
• Manage relationships with external partners and agencies.

Skills

Creative instinct

Storytelling

Campaign management

Vendor management

Strategic planning

Job description

Shaping the Next Gen Schools

We're on a mission to radically change the way people learn. We believe in solving hard problems, and we play to win — we measure progress by revenues, students, and learning gains. Our approach? Build high-performing teams, giving them the freedom to dream big and execute boldly.

Today, we’re building the next generation of schools in Saudi Arabia. We believe every student deserves world‑class teachers. And to make it happen, we’re reimagining everything about education: from cutting‑edge tech to peer learning and physical spaces that spark curiosity.

Learn more about us

• 10+ Years of Impact: Started with a simple idea—access to the best teachers shouldn’t be a luxury, and learning should energize, not drain you.
• Market Leaders: 20 million students (and counting) use Noon across the Middle East and Pakistan to ace high‑stakes exams like Qudurat & Tahsili.
• Now: We’re laser‑focused on reinventing schools in Saudi Arabia. We’re accelerating rapidly, well‑funded, and profitable.
• Office: Full‑time, Riyadh‑based. We’ve got a sweet office near the Boulevard, and we’d love to have you in it.

About the Role

We’re looking for a Head of Marketing to own and amplify Noon’s story—one that students love, parents trust, and communities talk about. You’ll be the brain behind how we grow: not just in enrollments, but in reputation, presence, and reach.

This is not a behind‑the‑desk marketing role. You’ll be out in schools, on the ground with students, and constantly shipping bold campaigns that move hearts and metrics.

What You Will Do

1. Brand & Storytelling
   • Craft Noon’s narrative—one that reflects student dreams, parent aspirations, and our bold mission.
   • Lead all creative, visual, and messaging work across campaigns, channels, and cities.
   • Own the storytelling machine—from student quotes to billboard headlines.
   • Turn everyday school moments into shareable experiences.
2. Drive Awareness & Reach
   • Lead top‑of‑funnel efforts to grow brand visibility and recognition, and use both needed tactics to build trust and hype.
   • Plan and execute high‑impact events that bring Noon’s mission to life: school launches, parent open houses, student expos, and brand activations.
3. Strategic Planning & Execution
   • Own the GTM engine & strategy across product lines, defining clear positioning, messaging, and the channel market fit.
   • Build the operating rhythm, set and manage the annual and semesterly marketing calendar, and sync campaigns with product launches, admissions cycles, and school milestones.
   • Drive field activations, parent engagement campaigns, and school‑based brand experiences that convert trust into action.
   • Partner closely with Product, Experience, and School teams to plan ahead, unlock growth bottlenecks, and move fast when windows open.
4. Manage Partners, Creators & Vendors
   • Lead external agency relationships, influencers, designers, and event producers.
   • Be scrappy when needed — know when to hack it in‑house and when to go premium.
   • Ensure high‑quality output while maintaining budgets and timelines.

How You Will Do It

With sharp storytelling, you’ll turn our student wins into brand moments that live in hearts and feeds. With on‑ground obsession, you’ll get inside schools, streets, and homes to understand what resonates. With strategic discipline, you’ll align creative instincts with data, timelines, and business goals. With relentless resourcefulness, you’ll find a way to get it done — even when budgets are tight or timelines are brutal. With student pride, you’ll make Noon a badge that every student is proud to wear and share.

What You’ll Bring

• Marketing that moves people; you’ve led bold campaigns that blend storytelling, trust‑building, and real conversion, especially in youth‑centric or fast‑paced brands.
• Creative instinct, execution muscle; you know how to shape a narrative, write a brief, and get the creative out the door without dropping the ball.
• Vendor wrangling & team orchestration; you’ve managed agencies, freelancers, and cross‑functional partners — and know how to get the best from all of them.
• Grit & mission drive; you believe education can be reimagined, and want to put your craft behind that mission.
• Saudi‑first mindset.