Growth Marketing Manager (B2B SaaS)

Incorta; Remote; SAR 363,000 - 454,000; Full time

Job summary

A leading SaaS company is seeking a Growth Marketing Manager in Saudi Arabia to enhance pipeline growth and optimize the marketing funnel. This role focuses on executing multi-channel campaigns and testing strategies to increase conversion rates. The ideal candidate will have over 7 years of B2B SaaS marketing experience and strong analytical skills. The salary range is between $97,000 and $121,000 annually, and the position offers opportunities for collaboration with a fast-paced team.

Qualifications

• 7+ years of B2B SaaS demand generation or growth marketing experience.
• Strong understanding of marketing funnels and lead scoring.
• Hands-on experience with campaign optimization and marketing automation tools.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Design and run A/B and multivariate tests.
• Track, analyze, and report on campaign performance.

Skills

B2B demand generation experience

A/B testing

Marketing automation tools

Analytical skills

Copywriting skills

Collaboration

Tools

HubSpot

Marketo

Salesforce

Job description

Incorta is seeking a data-driven and creative Growth Marketing Manager to accelerate pipeline growth and improve the quality of our marketing funnel. This role is perfect for someone who thrives at the intersection of strategy and execution, designing experiments, running campaigns, and optimizing every stage of the buyer journey. The Growth Marketing Manager will focus on building demand organically, and with and through Incorta’s partner ecosystem, playing a hybrid role of a Demand Generation Manager and a Partner Marketing Manager. The ideal candidate has proven experience generating marketing direct‑sourced pipeline and partner referrals in a B2B SaaS environment, a strong grasp of A/B testing and funnel optimization, and a relentless curiosity for what messaging, channels, and campaigns convert best.

Lead Generation & Funnel Growth

• Build and execute multi‑channel demand generation campaigns (email, paid, social, webinars, content syndication, events) to generate high‑quality leads and manage the marketing funnel to increase conversion rates at every stage (Lead → MQL → SQL → Opportunity).
• Partner with sales and marketing ops to align lead scoring, routing, and qualification criteria, and collaborate with Channel Partners and Tech Alliances to plan co‑developed marketing campaigns and programs to drive new opportunities.

Testing & Optimization

• Design and run A/B and multivariate tests across ads, emails, landing pages, and nurture flows. Use data to evaluate campaign performance and identify opportunities for funnel optimization.
• Continuously refine messaging, CTAs, and offers to maximize engagement and conversion.
• Own and maintain the Partner Portal to provide partners with GTM materials, campaign related promotional material and sales enablement.

Campaign Strategy & Execution

• Develop integrated campaigns around priority verticals, personas, and use cases.
• Collaborate with product marketing to tailor messaging for specific buyer segments.
• Work closely with the Partner team to plan campaigns with Partners and to identify Incorta Campaigns to embed partners in as participants or to co‑develop.
• Own budget allocation across demand channels to balance volume and quality.

Analytics & Reporting

• Track, analyze, and report on campaign performance and ROI.
• Provide insights into pipeline contribution and CAC payback.
• Share learnings across the marketing team to inform broader strategy.
• Collaborate with the Partner team to report on partner involved analytics.

Qualifications

• 7+ years of B2B SaaS demand generation or growth marketing experience.
• Strong understanding of marketing funnels, lead scoring, and pipeline contribution metrics. Hands‑on experience with A/B testing, campaign optimization, and marketing automation tools (HubSpot, Marketo, Pardot, etc.). Familiarity with Salesforce or other CRMs for lead and pipeline tracking.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent copywriting and messaging skills; comfortable experimenting with creative approaches. Self‑starter who thrives in fast‑paced, high‑growth environments.
• Collaborative experience with internal and external cross‑functional teams.

$97,000 - $121,000 a year

SF Bay/NYC: 109k-121k // Non Metro 97k-109k

Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.