Digital Marketing Specialist - Bostani

Qureos Inc; Dammam; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in digital marketing is seeking a Product Display Specialist in Dammam, Saudi Arabia. This role focuses on enhancing product appeal and driving brand awareness through strategic digital marketing initiatives. Responsibilities include developing and optimizing advertising campaigns, analyzing performance metrics, and collaborating with various teams. The ideal candidate has experience in SEO, social media management, and content writing, and is passionate about staying ahead in the digital marketing landscape.

Qualifications

• Proven experience in developing and implementing digital marketing strategies.
• Ability to analyze data and provide actionable insights.
• Strong writing skills for creating engaging content.

Responsibilities

• Develop and implement display strategies to enhance product appeal.
• Manage digital marketing campaigns and monitor performance.
• Collaborate with design and sales teams to optimize marketing efforts.

Skills

Digital marketing strategies

Data analysis

Search engine optimization (SEO)

Social media management

Content writing

Tools

Google Analytics

Google Ads

Social media platforms

Job description

The Product Display Specialist aims to enhance product appeal in target markets by developing and implementing innovative and effective display strategies. They focus on increasing brand awareness, stimulating customer interest, and enhancing the shopping experience to maximize sales, while ensuring that all displays align with the brand's identity and marketing objectives.

Planning and Implementing Digital Marketing Strategies

Developing and implementing online marketing campaigns on platforms such as search engine optimization (SEO, SEM), social media, email, and digital advertising.

Defining and achieving marketing objectives using appropriate digital tools.

Managing and Optimizing Advertising Campaigns

Designing and implementing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media.

Monitoring advertising campaign performance and analyzing data to determine campaign effectiveness and improve return on investment (ROI).

Data Analysis

Using web analytics tools such as Google Analytics and Facebook Insights to monitor website performance and digital marketing campaigns.

Providing periodic reports on key performance indicators (KPIs) such as conversion rates, engagement, and brand awareness.

Search Engine Optimization (SEO)

Optimize website content for search engines to increase visibility in organic search results.

Keyword analysis and page optimization strategies to improve website rankings.

Social Media Management

Create marketing content for social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Manage accounts and engage with followers, as well as track and analyze performance on social media.

Content Writing

Write and edit marketing content, including blogs, articles, and emails, to engage audiences and increase engagement.

Interact with multiple teams

Collaborate with design and sales teams to optimize campaigns and ensure digital strategies align with overall company goals.

Keeping up with digital developments

Keeping up with the latest trends in digital marketing, including new tools, technology trends, and best practices.