Digital Marketing Specialist

Alkaffary Group; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A fast-growing retail company in Saudi Arabia is seeking a Digital Marketing Specialist to manage and optimize digital marketing activities. The role focuses on improving performance and reducing Cost Per Acquisition (CPA). You will collaborate closely with the content team to execute campaigns and analyze web analytics to refine strategies, making this a pivotal role for enhancing the company's e-commerce presence.

Qualifications

• Proven expertise in web analytics and online marketing.
• Hands-on experience with e-commerce platforms.
• Strong familiarity with digital marketing trends and performance tracking.

Responsibilities

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team for cohesive strategies.
• Analyze web analytics and adjust strategies accordingly.

Skills

Web analytics

Online marketing

Digital marketing trends

E-commerce platforms

Tools

Shopify

Zid

Salla

Job description

We are hiring aDigital Marketing Specialistfor afull-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics and use insights to refine strategies.
• Create and maintain a content calendar and ensure timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Proven expertise in web analytics and online marketing.

Hands‑on experience with e-commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.

Strong familiarity with digital marketing trends, tools, and performance tracking.

Prior experience in the e-commerce or retail sector within Saudi Arabia is a plus.

Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.