Data & Marketing Engagement Technical Expert

CoorB; Makkah Al Mukarramah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading financial technology company in Makkah is seeking a Data & Marketing Engagement Technical Expert to architect and drive data-driven marketing initiatives. The role involves integrating marketing platforms, ensuring compliance, and collaborating with various teams to enhance customer engagement. Candidates should have 8+ years of experience in fintech, strong understanding of banking infrastructure, and excellent stakeholder management skills. This position offers opportunities to shape marketing strategies and enhance campaign effectiveness.

Qualifications

• 8+ years of experience in digital banking, fintech, or related domains.
• At least 3 years focused on BaaS or embedded finance.
• Deep understanding of banking and payments infrastructure.

Responsibilities

• Lead the technical design and implementation of marketing engagement platforms.
• Enable end-to-end marketing data pipelines across digital and offline channels.
• Collaborate with teams to define data strategy for omnichannel personalization.

Skills

Digital marketing strategies

Data integration

Compliance knowledge

Stakeholder management

API development

Education

Bachelor’s degree in Business, Finance, or related field

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Job description

Overview

We are seeking a highly skilled and collaborative Data & Marketing Engagement Technical Expert to drive the architecture, integration, and execution of data-driven marketing initiatives. You will play a key role in aligning data platforms with marketing goals, enabling hyper-personalized customer engagement, and enhancing campaign effectiveness through advanced analytics and marketing automation.

Responsibilities

• Lead the technical design and implementation of marketing engagement platforms including CDPs (Customer Data Platforms), DMPs (Data Management Platforms), CRM, and campaign automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
• Enable end-to-end marketing data pipelines — from ingestion, cleansing, enrichment, segmentation, and activation — across digital and offline channels.
• Work with marketing, data science, and IT teams to define data strategy and support omnichannel personalization initiatives.
• Develop and maintain scalable solutions for real-time customer engagement, behavioral tracking, and audience profiling.
• Integrate first-, second-, and third-party data sources to build unified customer views and actionable insights.
• Ensure privacy-compliant data usage (e.g., GDPR, CCPA) in campaign execution and marketing analytics.
• Collaborate with campaign managers and data analysts to design, A/B test, and optimize customer journeys and touchpoints.
• Provide technical mentorship and best practices to development and campaign execution teams.

Qualifications

TO BE SUCCESSFUL IN THE ROLE YOU NEED

• Bachelor’s degree in Business, Finance, or a related field.
• 8+ years of experience in digital banking, fintech, or related domains, with at least 3 years focused on BaaS or embedded finance.
• Deep understanding of banking and payments infrastructure (core banking, payment rails, card networks, KYC/AML processes, etc.).
• Proven experience in API-first product development and platformization.
• Strong understanding of compliance and risk management frameworks in banking.
• Experience working with fintechs, regulators, and third-party technology providers.
• Excellent stakeholder management and communication skills.
• Ability to lead teams and influence across a matrixed organization.