Cluster Manager - Marketing

Red Sea Global; Saudi Arabia; On-site; SAR 262,000 - 338,000; Full time

Job summary

A premier yacht club in Saudi Arabia is looking for a Cluster Manager to lead marketing strategies, enhance the club's brand, and attract new members. With 10+ years in membership management, the ideal candidate will have a strong background in hospitality, excellent communication skills, and the ability to promote events effectively. Fluency in English and Arabic is essential. This is a key role in driving the success of the yacht club as a top destination in the region.

Qualifications

• 10+ years of experience in membership management or similar role within hospitality, private members club, or sport and leisure industry.
• Experience in a yacht club or similar luxury hospitality setting preferred.

Responsibilities

• Develop a comprehensive marketing strategy for the yacht club.
• Manage and enhance the yacht club's brand image.
• Develop and execute digital marketing campaigns.
• Attract new members and enhance member satisfaction.
• Promote various events hosted by the yacht club.
• Develop clear messaging for various marketing channels.
• Conduct market research to inform marketing decisions.
• Manage the marketing budget effectively.

Skills

Strong sales and customer service skills

Excellent communication and interpersonal skills

Ability to build and maintain relationships with diverse stakeholders

Knowledge of membership management systems and tools

Experience in planning and organizing events and activities

Attention to detail and strong organizational skills

Fluency in English and Arabic

Education

Bachelor's degree in Hospitality Management, Business Administration, Marketing, Advertising, Communications or related field

Job description

Job Purpose

The role of the Cluster Manager is to develop and implement marketing strategies that promote the club, attract new members, marina users, enhance the club's brand image, and contribute to the overall growth and success of the yacht club and marina as a compelling and attractive destination.

Responsibilities

• Marketing Strategy: Responsible for developing a comprehensive marketing strategy for the yacht club. Analyzing the target market, understanding the club's unique selling points, and identifying key marketing channels and tactics to reach potential members and developing and executing the marketing plan.
• Brand Management: Crucial role in managing and enhancing the yacht club's brand image. This includes developing brand guidelines, ensuring consistency in messaging and visual identity across all marketing materials, and monitoring brand perception among members and the wider community.
• Digital Marketing: Develop and execute digital marketing campaigns, including website optimization, content creation, social media management, email marketing, and online advertising to increase the club's visibility and attract new members. Have a good knowledge of new social platforms and ensure that the club is constantly up to date. Developing an actionable paid and organic social media strategy that focuses on direct response, loyalty, engagement, membership, and new customer acquisition.
• Member Acquisition and Retention: A main goal will be to attract new members to the yacht club. Devise strategies to reach potential members, create targeted marketing campaigns, and develop initiatives to encourage membership sign-ups. Focus on member retention by implementing programs and activities that enhance member engagement and satisfaction.
• Event Promotion: The yacht club will host various events, such as regattas, social gatherings, and training programs. The role will involve promoting these events to club members, as well as the wider sailing community. This includes creating event marketing materials, utilizing online platforms, and collaborating with other organizations to maximize event participation.
• Communication: Developing clear and compelling messaging for various marketing channels, including website content, social media posts, newsletters, and press releases. Additionally, you will also interact with club members and stakeholders to gather feedback, address inquiries, and build relationships.
• Market Research and Analysis: As a Marketing Manager, you will need to conduct market research to understand trends, competitor analysis, and member preferences. This information will help you make data‑driven decisions, identify opportunities for growth, and continuously improve the club's marketing efforts.
• Budget Management: Work closely with the club's management team to develop and manage the marketing budget. This involves allocating resources effectively, tracking expenses, and ensuring a positive return on investment for marketing initiatives.

Policies, Systems, Processes, Procedures, Standards and Reports

• Follow all relevant functional policies, processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner.
• Assist in the preparation of accurate and timely functional MIS statements and reports to meet corporate and functional requirements, policies, and standards.

Safety, Quality & Environment

• Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high‑quality products/service and a responsible environmental attitude.

Continuous Improvement

• Contribute to the identification of opportunities for continuous improvement of department’s systems, processes and practices considering ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.

Qualifications & Experience

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, Advertising, Communications or a related field.
• Min 10 years of experience in membership management or a similar role within the hospitality, private members club or sport and leisure industry.

Skills

• Strong sales and customer service skills.
• Excellent communication and interpersonal skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Knowledge of membership management systems and tools.
• Experience in planning and organizing events and activities.
• Attention to detail and strong organizational skills.
• Ability to work independently and collaboratively in a team environment.
• Fluency in English and Arabic is required.
• Experience in a yacht club or similar luxury hospitality setting is preferred.

Job Context

• The Amaala Yacht Club aims to be recognized as the unrivalled yacht club on the Red Sea coast attracting, encouraging and involving members and visitors to Amaala in the enjoyment of yachting and other water‑based pursuits and a shared commitment to ocean health.
• The role of the Marketing Manager is to work closely with the GM on the pre‑opening and ongoing promotion of the Amaala Yacht Club & Marina at Amaala Triple Bay.