Brand Manager -F&B | Saudi Arabia

Rawaj HCM Jobs; Riyadh; On-site; SAR 167,400 - 279,000; Full time

Job summary

A leading company in the F&B sector based in Riyadh, Saudi Arabia is seeking a Brand Manager to enhance its brand's market presence. The ideal candidate will have 5-7 years of experience in brand management and digital marketing, driving brand strategy and overseeing marketing execution. This role offers a chance to collaborate with cross-functional teams and manage integrated marketing campaigns to boost customer engagement and brand performance.

Qualifications

• 5–7 years of experience in brand management or marketing, preferably in F&B or retail.
• Strong experience in digital marketing and campaign management.
• Proven ability to manage creative teams and projects.

Responsibilities

• Build and refine brand identity reflecting company values.
• Conduct market research and competitor analysis.
• Plan and optimize integrated marketing campaigns across platforms.

Skills

Brand management

Digital marketing

Campaign management

Market research

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Digital analytics tools

Job description

Leverage your expertise and become a key force in shaping a fast-growing brand within the F&B coffee industry, based in Riyadh, Saudi Arabia.

As a Brand Manager, you will play a crucial role in leading and expanding the brand’s identity, market presence, and multi-channel growth. You will drive brand strategy, oversee marketing execution, and collaborate closely with cross‑functional teams to strengthen customer engagement and elevate brand performance.

Key Accountabilities

• Build and refine a strong brand identity that reflects the company’s values and market positioning.
• Conduct market research and competitor analysis to identify trends, customer preferences, and new growth opportunities.
• Plan, execute, and optimize integrated marketing campaigns across digital, retail, and wholesale platforms.
• Analyze campaign performance, ensuring high impact and strong return on investment (ROI).
• Manage partnerships with external agencies and vendors to enhance brand visibility and effectiveness.
• Oversee all creative output, ensuring alignment with the brand’s visual identity and strategic direction.
• Develop compelling content and messaging tailored to different customer segments and channels.
• Ensure consistency of brand representation across digital assets, in‑store materials, and promotional campaigns.

Knowledge, Skills, and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field (additional certifications are a plus).
• Minimum 5–7 years of experience in brand management or marketing, preferably within the F&B, retail, or consumer goods sectors.
• Strong experience in multi‑channel brand building, digital marketing, and campaign management.
• Proven ability to manage creative teams, agencies, and cross‑functional projects.
• Excellent analytical skills with proficiency in marketing tools, digital analytics, and customer insights.
• Strong communication, leadership, and project management capabilities.