puestos de Marketing Digital en Italia

Hybrid: This position requires working 3 days on site and 2 days remotely on a full-time basis.

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• Partner with the centralized marketing intelligence team to use and interpret analytics tools, measure the impact of cross-channel initiatives on brand-specific KPIs, and refine strategies based on insights.
• Leverage performance dashboards to track KPIs, share insights, and coordinate the activation of new marketing strategies based on data.
• Monitor industry trends to identify new opportunities and keep campaigns competitive.

• Work cross-functionally with leaders in paid media, SEO, CRM, marketing strategy, and website optimization to align efforts and achieve cohesive goals.
• Act as a liaison between marketing, intelligence, and creative teams to optimize campaign assets for audience and channel needs.
• Ensure alignment of marketing strategies with business goals through regular stakeholder communication.

• Develop and manage test-and-learn plans across channels to gather insights that improve campaign performance.
• Coordinate with channel leads to define testing approaches aligned with business objectives.
• Analyze and communicate key learnings to inform future strategies.

• Lead audience segmentation and planning to target relevant customer groups.
• Identify opportunities for improvement across the customer journey from awareness to conversion.
• Integrate audience insights across channels and funnel stages to boost engagement and conversions.
• Work with analytics teams to refine audience strategies based on data.