Vans Marketing Sr. Analyst

Mercedes-Benz México; Ciudad de México; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading automotive company in Mexico is seeking a Marketing Specialist responsible for developing social media strategies and managing marketing initiatives for the after-sales sector. You will coordinate brand and sales events, plan budgets, and analyze social media reports. The ideal candidate should have a Bachelor’s degree in Marketing and at least 3 years of experience in the automotive industry. A strong command of English is required.

Formación

• 3 years of experience in the automotive industry or marketing area.
• Advanced English language skills.

Responsabilidades

• Develop and execute sponsorship strategies and marketing strategies.
• Lead coordination of brand and after-sales events.
• Budget planning and control.
• Review content and analyze monthly social media reports.

Conocimientos

Social Media strategy development

Budget planning and control

Event coordination

Analysis of social media reports

Educación

Bachelor’s degree in Marketing

Descripción del empleo

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders : for customers, employees, investors, business partners and society as a whole.

Objective

Develop Social Media strategies to maintain and improve the positioning of MB Vans, and design marketing strategies and budgets for the after-sales area, including activations and materials that help us better understand and serve our customers while highlighting the brand’s advantages in this segment. Additionally, lead and coordinate brand, sales, and after-sales events, and develop sponsorship strategies from planning through execution and evaluation.

Day to day (main tasks)

• Development and execution of sponsorship strategies, along with the creation of Social Media initiatives and marketing strategies for the After-Sales team.
• Lead and coordinate brand and after-sales events in collaboration with cross-functional teams and external suppliers.
• Budget planning and control.
• Review and analyze content and monthly social media reports to inform and guide future content planning.
• Review communication materials, event proposals, and merchandising designs submitted by the Agent Network.

Profile

• Education : Bachelor’s degree in Marketing.
• Previous experience : 3 years of experience in the automotive industry or the marketing area.
• Languages : Advanced English

Location

CDMX (Santa Fe)

Local contract applies.

Relocation assistance will not be provided for this position.

The power of being unique.

Diversity & Inclusion at Mercedes-Benz. We attract and value a diverse workforce to drive innovation and reflect our global customers and environments in which we operate. We embrace the uniqueness of every team member and are committed to promoting an inclusive culture with equal opportunities for success. We enable our teams to bring their diverse experiences, skills and perspectives to build the world´s most desirable cars for a sustainable future. When choosing our talent we focus on their abilities and do not discriminate based on ethnic origin, nationality, gender, age, disability, social condition, health condition, religion, immigration status, opinions, sexual preference, marital status, university or appearance.