Sr. Analyst, Ad Measurement & Insights

The Walt Disney Company (France); Xico; Presencial; MXN 500,000 - 700,000; Jornada completa

Descripción de la vacante

A leading entertainment company seeks a Sr. Analyst in Xico, Mexico to support its Sales Research team. This role focuses on delivering data-driven insights and market intelligence to enhance advertising strategies across various platforms. Candidates should have over 4 years of media research experience and a relevant degree. Strong communication skills and the ability to handle multiple projects are essential. Join an inclusive culture that empowers creativity and innovation.

Formación

• 4+ years proven experience in media research, consumer insights, or marketing analytics.
• Advanced proficiency in English (written and spoken).
• Strong ability to translate business needs into research designs and actionable insights.

Responsabilidades

• Lead ad‑hoc research projects and deliver quantitative and qualitative analyses.
• Develop research‑driven insights to refine the sales narrative for streaming services.
• Prepare strategic presentations tailored to internal teams and client needs.

Conocimientos

Media research

Consumer insights

Marketing analytics

Storytelling

Data visualization

Collaboration

Educación

Degree in Marketing or related fields

Herramientas

GWI

Comscore

Kantar

Adobe Analytics

Marketing Mix Modeling (MMM)

Descripción del empleo

Sr. Analyst, Ad Measurement & Insights

As part of the Walt Disney Company’s Sales Research team, you will support TWDC’s commercial strategy by delivering data‑driven insights, market intelligence, and consumer understanding. Your analyses will strengthen sales narratives and increase the value offered to advertisers across streaming, linear TV, digital, and events.

Responsibilities

• Lead ad‑hoc research projects and deliver quantitative and qualitative analyses using syndicated tools and proprietary studies.
• Develop research‑driven insights to refine the sales narrative for streaming services, directly supporting commercial strategies.
• Provide data‑backed information to support advertising sales across streaming, linear TV, digital, events, and more.
• Lead research initiatives with external vendors, ensuring alignment with business needs and high‑quality execution.
• Interpret data and create compelling storylines in presentations that drive internal understanding and external persuasion.
• Monitor, analyze, and synthesize insights from syndicated tools (e.g., GWI, Comscore, Kantar), social listening, and primary research.
• Represent the research team in meetings with internal stakeholders and clients, helping shape measurement‑based solutions.
• Design and present studies on campaign effectiveness and brand impact, using methodologies such as Brand Lift, creative testing, and segmentation.
• Prepare strategic presentations tailored to internal teams and client needs, and develop ad‑hoc documents supporting commercial planning, pitch development, and post‑campaign analysis.

Qualifications

• 4+ years proven experience in media research, consumer insights, or marketing analytics.
• Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics, or related fields.
• Advanced proficiency in English (written and spoken).
• Intermediate knowledge of campaign tools such as Brand Lift studies, Attention Metrics, Marketing Mix Modeling (MMM), and creative testing.
• Familiarity with syndicated research platforms such as TGI, GWI, Comscore, Kantar, Adobe Analytics, and cross‑platform view.
• Strong ability to translate business needs into research designs and actionable insights.
• Advanced storytelling and data visualization skills with strong business relevance.
• Excellent communication and collaboration skills with internal teams and commercial stakeholders.
• Ability to coordinate and prioritize multiple research projects simultaneously.

At Disney, we believe it takes great people to create memorable experiences, products, and services our consumers know and love. We are an equal opportunity employer and foster a corporate culture of belonging and inclusiveness, empowering our staff and company to thrive.