Specialist, Data And Insights

Brainlabs; Xico; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A high-performance media agency is seeking a media & marketing data insights specialist in Mexico City. This role requires analyzing marketing data to optimize campaigns and improve performance. Ideal candidates will have a Bachelor's degree and 3-5 years of experience in audience analytics and data modeling. Proficiency in tools like Google Analytics and Power BI is essential, along with strong problem-solving and communication skills. The position involves being present in the office 2-3 times a week.

Formación

• 3-5+ years of experience in audience analytics, campaign analysis, and social listening.
• Experience with data modeling and statistical analysis software.
• Ability to translate complex data into actionable insights.

Responsabilidades

• Analyze marketing data and user behavior to provide insights on campaign performance.
• Track and analyze social media performance.
• Use data analytics and visualization tools to understand preferences and improve performance.

Conocimientos

Audience analytics

Data modeling

Statistical analysis

Problem-solving skills

Communication skills

Presentation skills

English proficiency

Educación

Bachelor's degree in marketing, data analytics, actuary, or related field

Herramientas

Power BI

Google Analytics

Salesforce

SQL

Python

Big Query

Brandwatch

Sprinklr

Descripción del empleo

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency.

We plan and buy media that delivers profitable and sustained business impact.

And what's our formula?

Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company.

In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber.

It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

Role details

• Role type: Fixed term contract till end of December 25
• Reporting to: Chief Growth Officer, David Posada
• Estimated Start: mid February
• Location: Mexico City
• Work Authorization: Mexico right to work

What's the role

We are looking for a media & marketing data insights specialist who will be responsible for tracking the performance of media campaigns and orchestrating reports on media coverage, audience engagement, and campaign effectiveness through predictive models to optimize across various marketing and advertising channels.

What will you be doing?

• Analyze marketing data and user behavior to provide insights on campaign performance, pet parent behavior, and website conversion rates.
• Track and analyze social media performance to optimize strategies and engagement.
• Use data analytics and visualization tools to understand pet parent preferences and improve overall business and marketing performance.
• Understand market trends, pet parent behavior, and competitive landscape.
• Create immersive experiences through the study of trends and pet parent behaviour to engage pet parents and promote a brand.
• Skills in dynamic optimization and scenario simulation to test different marketing strategies and predict their outcomes.
• Use natural language processing to analyze pet parent feedback and social media sentiment.

Key platforms and tools

• Use visualization tools (e.g., Power BI, Looker) to homologate and monitor consumer data.
• Use audience analytics tools (e.g., Google Analytics, Salesforce) to track and analyze audience data.
• Experience working with marketing mix models.
• Use data management and statistical analysis software (e.g. SQL, Big Query, R, Python or specialized MMM software) for data analysis and model creation.
• Use listening tools (e.g. Brandwatch, Sprinklr, Google trends) for social media sentiment and trends.

Who you are

• Bachelor's degree in marketing, data analytics, actuary, or related field.
• 3-5+ years of experience in audience analytics, campaign analysis, and social listening.
• Experience with data modeling and statistical analysis software.
• Proficiency with marketing tools such as Google Analytics, Salesforce or similar.
• Strong problem-solving skills and the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to collaborate with cross-functional teams.
• Strong level of English.
• Ability to be in our Mexico City office 2-3 times per week.

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you.

We also want to ensure that this position is the best fit for both you and us.

Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team.

The goal of this process is to allow you to get to know us as we learn more about you.