Social Media Manager

FASTLANE; Xico; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A global DTC solutions provider is seeking a Social Media Manager to develop and execute social media strategies for tech and lifestyle brands in Mexico and LATAM. The role requires 3–8 years of social media experience and a strong understanding of Mexico's digital culture. Responsibilities include content production, community management, and influencer outreach. This position offers the opportunity to lead sales expansion in a high-potential market and shape the company's growth story.

Servicios

Opportunity for high international market expansion

Dynamic global team environment

Role in shaping growth strategy

Formación

• 3–8 years of social media experience in relevant fields.
• Proven experience managing large‑scale social accounts.
• Strong understanding of Mexico's digital culture.

Responsabilidades

• Develop and execute localized social media strategies.
• Lead content production for social media platforms.
• Manage community engagement and sentiment monitoring.

Conocimientos

Social media strategy

Content production

Community management

Influencer management

Data analysis

Fluent Spanish

Professional English

Descripción del empleo

Company Description

Fastlane is a global DTC solutions provider, helping innovative brands expand their reach worldwide.

Offering tailored strategies, the company specializes in go-to-market planning, digital marketing, public relations, e-commerce operations, sales, and platform development.

With expertise in both consulting and turnkey operations, Fastlane supports businesses of all sizes to develop their brand and scale sales globally, covering North America, Europe, LATAM, MEA, and Asia.

Role Description

We are looking for an experienced Social Media Manager to lead strategy, content, influencers, and community growth for our tech and lifestyle brands across Mexico and LATAM.

This role combines strategy with hands‑on execution, requires a deep understanding of Mexico's digital culture and gaming/tech audiences.

Responsibilities

• Develop and execute localized social media strategies across TikTok, Instagram, Facebook, X, YouTube, and emerging platforms
• Plan monthly/quarterly content calendars aligned with launches, campaigns, and brand goals
• Lead content production (short videos, TikToks, reels, UGC, product showcases, event content)
• Manage community engagement, fan groups, and sentiment monitoring across key channels
• Identify and manage influencers/KOLs, negotiate partnerships, and coordinate seeding & creator campaigns
• Support product launches, retail promotions, and local events with integrated social media plans
• Track KPIs (reach, engagement, retention, CTR, conversion) and optimize based on insights
• Collaborate with PR, marketing, e-commerce, and HQ teams to align social efforts with broader campaigns

Qualifications

• 3–8 years of social media experience in tech, gaming, mobile, lifestyle, or consumer electronics
• Proven experience managing large‑scale social accounts (TikTok, Instagram, Facebook, X, YouTube)
• Strong understanding of Mexico's digital culture, gaming communities, and trending content formats
• Hands‑on ability to create and produce short‑form videos (reels, TikToks)
• Experience managing influencers/KOLs and executing creator campaigns
• Fluent Spanish speaker and professional English proficiency
• Data‑driven mindset with the ability to analyze social metrics and optimize content performance
• Experience with fast‑paced brands, MercadoLibre/DTC campaigns, or gaming livestream/content is a plus

Why Join Fastlane

Opportunity to lead sales expansion in a high‑potential international market

Work with a dynamic global team driving innovation in consumer electronics

Play a key role in shaping our LATAM growth story

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