Seo Specialist (Ai Visibility)

Tecla; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A digital marketing firm in Mexico is seeking an experienced SEO Specialist to develop and execute comprehensive SEO strategies. Your role will include conducting keyword research, monitoring technical SEO aspects, and leading Generative Engine Optimization (GEO) initiatives. The ideal candidate has over 5 years of SEO and web analytics experience, along with proficiency in tools like Google Search Console and SEMrush. A collaborative mindset and strong analytical abilities are essential. This full-time position offers a competitive salary between $2,600 and $3,500 USD monthly.

Formación

• 5+ years of hands-on experience in SEO and web analytics.
• Experience with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Strong analytical skills with an ability to interpret large datasets.

Responsabilidades

• Develop and execute comprehensive SEO strategies.
• Conduct in-depth keyword research for organic growth.
• Technical SEO monitoring and improvements for website health.
• Lead efforts in GEO and AEO for content discoverability.
• Analyze website performance for conversion optimization.

Conocimientos

SEO

Web Analytics

Digital Performance Marketing

Technical SEO

Content Optimization

AI-Driven Search Trends

Data Analysis

Herramientas

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Looker Studio

HotJar

Excel / Sheets

Descripción del empleo

Search Engine Optimization (SEO) SpecialistNative / Bilingual English is required for this role (read / written / spoken).

Please upload your CV Resume in English.Monthly salary : $2,600 - $3,500 USD.

Reporting to the partner's Head of Marketing, you will join as a Resident SEO Expert.

You will help pull rank, boost visibility, and convert more visitors into customers.

You will lead the charge on dominating key keywords and shape performance across the traditional SEO future of discovery – including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Responsibilities

Develop and execute comprehensive SEO strategies encompassing technical, content, and generative search optimization.

Conduct in-depth keyword research to uncover high-value opportunities for organic growth.

Optimize metadata, on-page content, and internal linking to improve visibility and user engagement.

Audit and enhance website content to recover declining keyword rankings and maintain high SERP performance.

Technical SEO & Site Performance – Monitor website health, crawlability, and indexation using industry-standard tools.

Collaborate with developers to resolve technical issues, improve site architecture, and implement structured data (schema).

Ensure optimal site speed, mobile usability, and user experience.

Partner with engineering teams to deploy and test infrastructure improvements.

AI & Generative Search Optimization – Lead efforts in GEO and AEO, structuring content for discoverability across generative and conversational search tools.

Stay current with evolving AI algorithms and search experiences to guide long-term visibility strategies.

Conversion Rate Optimization (CRO)

Review and analyze website and landing‑page performance to identify conversion barriers, opportunities, and potential revenue impact.

Conduct data‑driven audits to uncover trends, friction points, and user drop‑off moments across the funnel, informing high‑value CRO tests and experiments.

Analyze site data and recommend valuable CRO tests and experimentation opportunities that drive incremental lead generation and customer subscriptions.

Develop hypotheses and propose CRO strategies grounded in analytics, user behavior insights, and industry best practices.

Analytics, Reporting & Insights

Build and maintain dashboards to track SEO and website KPIs.

Analyze performance data to identify trends, opportunities, and areas for improvement.

Deliver actionable insights and recommendations to stakeholders through clear reporting.

Evaluate the effectiveness of SEO campaigns and content initiatives against business goals.

Identify and understand on‑site user behavior, and inform future UI / UX and content strategies by sharing easy‑to‑digest analysis.

Cross‑Functional Collaboration

Work closely with marketing, content, and development teams to align strategies and execute optimizations.

Communicate performance updates and growth opportunities to leadership and key stakeholders.

Support paid media and analytics efforts with data insights when needed.

Qualifications

5+ years of hands‑on experience in SEO, web analytics, or digital performance marketing.

Proven experience in GEO and / or AEO.

Strong understanding of technical SEO, content optimization, and AI‑driven search trends.

Proficiency with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Surfer, Looker Studio, HotJar, Tag Manager, Excel / Sheets and AI‑visibility tools like Profound.

Analytical thinker with the ability to interpret large datasets and translate them into strategy.

Excellent communicator, capable of collaborating with both technical and non‑technical teams.

Nice‑to‑Haves – Background in technology SaaS, tech, agency or related with an understanding of user journey optimization and conversion tracking. 2+ years, strongly preferred, of HubSpot experience, specifically familiarity with the SEO tools inside Content Hub. Hands‑on experience with advanced analytics and visualization tools such as Looker Studio, Power BI, or Tableau.

• Please note our partner is only looking for full‑time dedicated team members who are eager to fully integrate within their team.