Senior Specialist, Creative Intelligence.

Games Jobs Direct; Xico; Híbrido; MXN 1,273,000 - 1,638,000; Jornada completa

Descripción de la vacante

A leading mobile gaming company is seeking a Creative Intelligence Sr. Specialist to manage performance marketing budgets and optimize mobile campaigns. This role involves strategizing on various critical platforms to drive user acquisition growth. Candidates should have 2-3 years of performance marketing experience, strong analytical skills, and a passion for mobile entertainment. A Bachelor's degree and fluency in English are required. Join us to create inclusive gaming experiences!

Formación

• 2-3 years of experience in performance marketing.
• Fluency in English is required for this role.
• Strong analytical and organizational skills.

Responsabilidades

• Manage significant performance marketing budgets across multiple channels.
• Strategise and optimise mobile campaigns on critical platforms.
• Grow and manage marketing partnerships for user acquisition efforts.

Conocimientos

Performance marketing

Mobile gaming KPIs

Analytical skills

Organizational skills

Creative discussion

Educación

Bachelor's degree from an accredited university

Descripción del empleo

Scopely is looking for a Creative Intelligence Sr. Specialist to join our User Acquisition team in Mexico City on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players.

We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels.

The teams are based in Europe and the US.

The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.

Our mission is to make experiences that our players love and keep coming back to time and time again.

What You'll Do

• Independently manage significant performance marketing budgets across multiple channels to maximise games' growth and profitability
• Strategise, execute and continually optimise mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and much more
• Locate, negotiate and develop creative and innovative solutions for acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A / B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge to lead a team
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio

What We're Looking For

• 2-3 years of experience in performance marketing
• Knowledge of mobile gaming KPIs
• Fluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiences
• Desire to own a workflow and optimise experimental process to the best of their abilities
• Strong analytical and organisational skills
• Immense appetite for learning and a passion for mobile entertainment / gaming
• Bachelor's degree from an accredited university
• Fluency in English
• Strong English language skills are required for this role as we have a highly diverse and global business
• At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!

We are committed to creating a diverse, supportive work environment where everyone is treated with respect.

We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!