Retail Media Strategy Lead — Digital Marketing

Bsbf; Xico; Híbrido; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global consumer products company is seeking a Digital Marketing Retail Media Manager to lead the strategy and execution of retail media communication. The role requires developing comprehensive retail media strategies and managing campaigns across key digital retailers. Candidates should have 5 years of experience in digital marketing along with strong communication and analytical skills. This position offers an inclusive work culture and supports up to 10% travel.

Formación

• 5 years of experience in digital marketing, including eCommerce or retail media.
• Experience managing campaigns with major retailers and marketplace platforms.
• Strong understanding of retail media networks and e-commerce ecosystems.

Responsabilidades

• Develop and implement retail media strategies across digital retailers.
• Align marketing messages across omnichannel environments.
• Lead annual media planning processes in line with sales objectives.

Conocimientos

Exceptional communication skills

Data-driven decision making

Negotiation & relationship building

Leadership and cross-functional collaboration

Problem solving & analytical skills

Integrated Marketing Communications knowledge

Business Strategies knowledge

Insights and analytics

Educación

Bachelor's degree in Marketing Communication or similar fields

Herramientas

Retail media dashboards

Digital analytics tools

Attribution models

Descripción del empleo

A leading global consumer products company is seeking a Digital Marketing Retail Media Manager to lead the strategy and execution of retail media communication. The role requires developing comprehensive retail media strategies and managing campaigns across key digital retailers. Candidates should have 5 years of experience in digital marketing along with strong communication and analytical skills. This position offers an inclusive work culture and supports up to 10% travel.