Regional Marketing Lead, Americas– Discrete and Emerging Industries

Rockwell Automation; Ciudad de México; Híbrido; MXN 1,282,000 - 1,649,000; Jornada completa

Descripción de la vacante

A global technology leader in Mexico City is seeking a Regional Marketing Lead to manage marketing programs for their discrete and emerging industries. The ideal candidate has over 5 years of experience in marketing operations or digital marketing, possesses a bachelor's degree, and is proficient in English. The role involves collaboration across multiple organizations and requires strategic planning for campaign initiatives. We offer a hybrid work arrangement with competitive benefits.

Servicios

Medical insurance

Food vouchers

Hybrid work policy

Formación

• 5+ years of experience within a marketing operations or digital marketing environment.
• Proven experience in executing integrated campaigns.
• Experience in data center and warehouse.

Responsabilidades

• Manage marketing programs for customer demand and sales growth.
• Collaborate with internal organizations and professionals globally.
• Accountable for strategic planning and execution of campaign initiatives.
• Lead cross-functional teams to deliver programs on time and within budget.

Conocimientos

Marketing operations experience

Digital marketing

Integrated campaigns execution

English proficiency

Educación

Bachelor's degree in marketing or comparable

Descripción del empleo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers – amazing companies that help feed the world, provide life‑saving medicine on a global scale, and focus on clean water and green mobility – our people are energized problem solvers who take pride in how the work we do changes the world for the better.

Regional Marketing Lead, Americas – Discrete and Emerging Industries

Reports to: Director, Industry Strategy & Marketing.

Workplace type: Hybrid.

Location: Santa Fe, Mexico City.

Activities

• You will manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's Emerging and discrete industries (i.e. warehousing, data centers) within the Americas region.
• You will work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including Regional Sales & Marketing, Industry Teams, and Marketing Function.
• Accountable for the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries. These initiatives encompass inbound and outbound marketing, media outreach, industry‑specific events, sales enablement, training, and other communication tactics aligned with the needs of customers.
• Lead and coordinate cross‑functional and cross‑regional teams—both directly and indirectly—to deliver programs on time and within budget, as defined by the campaign strategy. Inspire collaboration across business units, even when initiatives fall outside of day‑to‑day responsibilities, ensuring alignment with industry priorities and customer expectations.

Requisitions

• +5 years of experience within a marketing operations or digital marketing environment.
• Bachelor's degree in marketing or comparable.
• Proven experience in executing integrated campaigns.
• Experience in digital marketing.
• Experience in data center and warehouse.
• Advanced level of English.
• Travel needs 10%.
• VISA and passport current.

Benefits

Once your recruiter contact you, will let you know about the benefits that we have , such as: medical major medical insurance, food vouchers and others. Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.