Marketing Manager Latam

Ai Rudder; Puebla de Zaragoza; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading marketing firm is looking for a Marketing Manager to lead marketing strategies in Mexico and Brazil. The ideal candidate will have over 5 years of experience in marketing management, focusing on B2B or tech. Responsibilities include developing multi-channel strategies, managing digital campaigns, and overseeing external marketing agencies. Candidates should be bilingual in English and Spanish, with proficiency in Portuguese desirable. This is a pivotal role to drive growth in high-potential markets.

Formación

• 5+ years of experience in marketing management, preferably in B2B or tech.
• Expertise in crafting marketing strategies for Mexico and Brazil.
• Strong digital marketing and content creation skills are essential.

Responsabilidades

• Develop and execute marketing strategies for LATAM.
• Plan and monitor digital marketing campaigns to drive conversions.
• Manage external agencies and ensure accountability for performance.

Conocimientos

Marketing strategy development

Lead generation

Digital marketing execution

Agency management

Bilingual communication (English, Spanish)

Herramientas

Marketing automation platforms

CRM systems

Analytics tools

Descripción del empleo

About the Role

We are seeking a high-impact, strategic, and results-driven Marketing Manager, LATAM to lead our marketing efforts across the region, with a primary focus on the high-growth markets of Mexico and Brazil.

This pivotal leadership role requires 5+ years of experience and is responsible for owning the end-to-end multi-channel marketing strategy, maximizing inbound lead generation, and driving tangible business growth across Latin America.

The Manager will act as the internal regional champion, overseeing all local marketing investments, and critically, managing the performance and output of key external marketing, content, and SEO agencies.

Qualifications and Experience

• 5+ years of progressive professional experience in a marketing management or leadership role, preferably in a B2B or technology-focused environment.
• Proven expertise in developing, launching, and managing successful marketing strategies and campaigns specifically in Mexico and Brazil.
• Ability to transition between high-level strategic planning and hands-on digital execution (digital marketing, lead tracking, and content creation) to effectively manage team / agency performance.
• Experience working with and managing external marketing, content, and SEO agencies across different jurisdictions, ensuring accountability for regional performance targets.
• Deep familiarity with digital marketing stacks, including marketing automation platforms, CRM systems, and advanced analytics tools.
• Great written and verbal communication skills in English and Spanish.

Proficiency in Portuguese is highly desirable.

Key Responsibilities

1. Regional Strategy & Growth Ownership
   • Own and Define LATAM Strategy: Develop and execute the comprehensive multi-channel marketing strategy for Mexico and Brazil, focused on achieving regional revenue and lead generation targets.
   • Market Intelligence: Conduct continuous competitive and market analysis to identify regional trends, customer insights, and strategic positioning opportunities.
2. Campaign Management & Performance
   • Lead Campaign Execution: Strategically plan, launch, and monitor localized digital marketing campaigns (paid search, email, social) to drive high-quality conversions.
   • Reporting & Optimization: Ensure robust lead tracking, scoring, and reporting mechanisms are in place to manage regional marketing budgets for maximum ROI.
3. Agency & Content Governance
   • Agency Management: Act as the primary manager for all external marketing, content, and SEO agencies, holding them accountable for regional performance and budget adherence.
   • Content Direction: Direct the strategy and localization of high-quality content (in Spanish and Portuguese) to build brand authority and support the inbound funnel.
4. Brand & Community Engagement
   • Regional Brand Presence: Lead the strategy for professional social media platforms (primarily LinkedIn) to increase brand reach and foster community engagement.
   • Event Support: Provide strategic oversight for all virtual and in-person marketing initiatives, including webinars and industry events in LATAM.