Marketing Manager, LATAM

Match Group; México; A distancia; MXN 1,102,000 - 1,471,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking a Marketing Manager to drive brand growth and perception in Mexico. This role requires extensive marketing experience, strong project management skills, and an understanding of Spanish-speaking markets. You will develop regional strategies and lead integrated campaigns, all while collaborating with global teams to adapt marketing efforts locally. Bilingual proficiency in Spanish and English is essential.

Formación

• 6+ years of experience in marketing, preferably in consumer tech or youth brands.
• Strong project management skills and ability to handle multiple markets.
• Passion for Tinder's mission and connection with the audience.

Responsabilidades

• Develop regional marketing strategy for LATAM markets.
• Lead integrated campaigns from ideation to execution.
• Monitor campaign performance and marketing KPIs.

Conocimientos

Marketing experience

Understanding of Spanish-speaking LATAM markets

Project management skills

Excellent communication skills in Spanish and English

Descripción del empleo

Overview

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive — and rapidly growing. Mexico is one of Tinder's most promising markets and we are launching our local operation there! We are looking for a Marketing Manager to help us grow and elevate our brand perception in Mexico. If you have a great marketing experience for a global brand, love for the culture, and a passion for new technology, we want to hear from you. This role is based in Mexico City, Mexico.

Responsibilities

• Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.
• Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.
• Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.
• Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.
• Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.
• Manage marketing budgets and oversee local agency relationships and vendors.
• Lead social media channels for @tinderlatam and propose new ideas to connect with youngsters across the whole Latin American landscape.

Qualifications

• 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.
• Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.
• Proven track record of building and launching impactful, multi-channel campaigns across the region.
• Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.
• Excellent verbal and written communication skills in Spanish and English.
• Passion for Tinder’s mission and connection with our audience and product.
• Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
• Experience working in a fast-paced, global, matrixed organization.
• Background in performance marketing, CRM, or product marketing is a nice to have.
• Experience with influencer marketing and content creation in LATAM.
• Prior work with dating, social media, or lifestyle brands is a plus.

#Tinder