Marketing Manager Beauty Care Profesional Brands

Henkel; Región Centro; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global consumer goods company in Mexico is seeking an experienced e-Commerce Manager to implement their strategy and drive sales through online channels. You will work closely with global and local teams, analyze market data, and establish partnerships with retailers. The ideal candidate has a strong marketing background and excellent communication skills. Join us to make a significant impact in the dynamic field of e-commerce.

Formación

• Experience in marketing management and customer service understanding.
• Familiar with online advertising and retail user experience.
• Strong analytical skills and negotiation experience.

Responsabilidades

• Implement global e-Commerce strategy considering local specifics.
• Align strategy implementation with global e-Commerce and local Sales.
• Set up business models and negotiate contracts with pure players.

Conocimientos

Marketing management understanding

Understanding of digital markets

Proactivity

Assertive communication skills

Descripción del empleo

Overview

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

Responsibilities

• Implements global e-Commerce strategy comprising product/assortment, price, promotion and media taking into consideration local specifics
• Aligns the strategy implementation with all relevant stakeholders (global e-Commerce; local Sales and Marketing)
• Sets up business models with pure players including annual contract / terms negotiation
• Consults and develops omnichannel retailers / ROPO
• Develops touch point strategy to improve consumer KPIs / consultation for marketing
• Analyses market and consumer data to identify insights and leverages these to deliver strategic and tactical e-Commerce initiatives Supports building up leading e-Commerce/online expertise for Henkel to exploit new online potentials
• Fully understands and leverages the site capability and functionality of pure play customers to optimise the eff-y of activation plans
• Develops and maintains tracking reports for EPOS, e-Commerce concentration, market shares, key fin. metrics, competitor activity, etc.
• Produces and updates monthly rolling annual volume and spend forecasts by SKU for all pure play accounts
• Develops and executes Joint Business Plans (JBP) with key accounts to deliver the required bus. growth (KP) and internal stretch plan
• Coaches and develops direct reports
• Monitors & optimizes DAP for PP by assortment, promotion and media optimization
• Tropicalisation of the brand
• Budget Management
• Brand strategy

Qualifications / Skills

• Marketing management understanding of customer serv and understanding of digital markets
• Understanding of Marketing online advertising, online retail user experience, revenue, analytics and negotiation
• Proactivity and asertive communication skills

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.