Marketing Lead Specialist

Ecd Digital + Strategy; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A digital marketing agency is seeking a Lifecycle Marketing Manager to enhance customer journey strategies and drive growth for e-commerce brands. You'll be responsible for lifecycle marketing across various customer touchpoints, collaborating with a dynamic remote team. Key qualifications include expertise in Klaviyo, strong analytical skills, and a commitment to effective communication. This role allows for flexible remote work, enabling you to manage your schedule while contributing to impactful marketing efforts.

Formación

• Comfortable working with data and analytics.
• Passionate about lifecycle marketing strategy beyond email.
• Advanced English communication skills.

Responsabilidades

• Own the lifecycle marketing strategy from onboarding to retention.
• Ensure timely and relevant lifecycle messaging.
• Track and analyze lifecycle performance metrics.

Conocimientos

Strategic thinking

Analytical skills

Lifecycle marketing

Communication

Klaviyo or similar platforms

E-commerce knowledge

Herramientas

Klaviyo

Shopify

Descripción del empleo

Overview

Are you ready to join our team of caring, talented, and strategic marketers?

We're on the hunt for a Lifecycle Marketing Manager who is passionate about customer journey strategy, lifecycle marketing, and driving measurable growth for e-commerce brands. At ECD Digital Strategy, we've built a proven system to optimize website performance and drive more profitable growth through email, SMS, and paid media, with lifecycle marketing at the core of how we help brands scale. We're a fun, caring, and fast-growing team of remote marketers dedicated to making an impact.

We're an ROI-driven e-commerce digital marketing agency, and our clients see us as an integral and irreplaceable partner in their long‑term growth. If you're excited about working remotely with a driven, collaborative, and fast‑growing team – we'd love to meet you. As a Lifecycle Marketing Manager, you will own the end‑to‑end customer lifecycle for your assigned accounts.

Responsibilities

• Own lifecycle marketing strategy across the full customer journey, from onboarding and engagement through retention, reactivation, and winback
• Ensure lifecycle messaging is timely, relevant, and aligned with each brand's goals
• Create and maintain advanced customer segments based on behavior, engagement, and purchase data
• Continuously refine audience logic based on performance insights
• Track lifecycle performance metrics including engagement, conversion, revenue contribution, and retention
• Analyze results and proactively identify opportunities for improvement and testing
• Use data to inform strategy, prioritization, and ongoing optimization
• Collaborate closely with designers, copywriters, and account managers to deliver high‑quality work
• Communicate clearly around timelines, priorities, and performance
• Support and manage postcard / direct mail marketing efforts for applicable accounts

Qualifications

• Strategic, analytical, and comfortable working with data
• Passionate about lifecycle marketing, not just email execution
• Advanced written and verbal English skills
• Strong experience with Klaviyo or similar lifecycle marketing platforms
• Experience managing email and SMS marketing programs
• Familiarity with e‑commerce platforms (Shopify preferred)
• A team‑oriented mindset with excellent communication skills
• Fully remote work with a pretty flexible schedule