Marketing Director, Mexico: Growth via Sports Campaigns

Tubi; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading streaming service is seeking a Marketing Director for Mexico. This role involves leading marketing strategies, managing cross-functional campaigns, and leveraging sports media to drive audience engagement. The ideal candidate will have over 7 years of consumer marketing experience in Mexico, a bachelor's degree in a relevant field, and be bilingual in Spanish and English. This position is based in Mexico City and requires occasional travel.

Formación

• 7+ years of marketing experience in consumer-facing industries, preferably in entertainment, media, sports, or technology.
• Demonstrated success in launching or scaling consumer brands in Mexico.
• Bilingual proficiency in Spanish and English.

Responsabilidades

• Lead and localize Tubi's marketing strategy for Mexico.
• Oversee 360° marketing campaigns to grow awareness.
• Leverage sports content for audience engagement.
• Collaborate with cross-functional teams for marketing opportunities.
• Develop sales enablement and marketing performance KPIs.

Conocimientos

Understanding of Mexican media, entertainment, and sports culture

Integrated marketing campaigns leadership

Audience insights

Storytelling and creative development

Relationship building

Communication and leadership skills

Educación

Bachelor’s degree in Marketing, Communications, or related field

Descripción del empleo

A leading streaming service is seeking a Marketing Director for Mexico. This role involves leading marketing strategies, managing cross-functional campaigns, and leveraging sports media to drive audience engagement. The ideal candidate will have over 7 years of consumer marketing experience in Mexico, a bachelor's degree in a relevant field, and be bilingual in Spanish and English. This position is based in Mexico City and requires occasional travel.