Marketing Coordinator

Equivity; Mexicali; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A forward-thinking marketing firm in Mexicali is looking for a dedicated Marketing Coordinator to enhance lead generation efforts. The ideal candidate will implement strategies to drive traffic, optimize conversion rates, and analyze performance metrics. Candidates should have a bachelor's degree in marketing or a related field and experience with CRM tools. This position offers a salary of $20,000-$25,000 pesos per month along with opportunities for professional development and a supportive work culture.

Servicios

Opportunities for professional development

Progressive company culture

Formación

• Proven experience in lead generation and sales-driven campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Responsabilidades

• Implement strategies to drive traffic and capture leads.
• Analyze key performance metrics and adjust strategies.
• Manage CRM and marketing automation tools effectively.

Conocimientos

Lead generation

Digital marketing

Analytical skills

Communication

Project management

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Marketo

Salesforce

Descripción del empleo

Join Our Team as a Marketing Coordinator at CFS!

At CFS, we believe in creating a workplace where every team member thrives.

We're seeking a passionate and dedicated Marketing Coordinator with a strong background in lead generation to bring their unique talents to our collaborative and supportive environment.

What You'll Do

• Implement strategies to drive traffic, capture leads, and optimize conversion rates.
• Optimize landing pages, CTAs, and marketing funnels to improve lead quality and increase conversion rates.
• Analyze key performance metrics (CPL, lead quality, conversion rates, ROI) and adjust strategies accordingly.
• Manage CRM and marketing automation tools to track, segment, and nurture leads effectively.
• Conduct market and competitor research to identify new growth opportunities.
• Support retargeting, upselling, and nurturing efforts to maximize sales potential.
• Report on lead generation and campaign performance, providing insights and recommendations for improvement.

What We're Looking For

• Proven experience in lead generation, digital marketing, and sales-driven campaigns.
• Proficiency in CRM and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
• Strong analytical and problem-solving skills to evaluate lead sources and optimize performance.
• Excellent communication, collaboration, and project management abilities.
• Bachelor's degree in Marketing, Business, or a related field (Google Analytics / Ads certifications are a plus).

What We Offer

• Work Schedule: Monday-Friday (8:00am to 5:00pm)
• Salary: $20,000-$25,000 pesos per month (gross salary)
• Opportunities for professional development.
• A progressive company culture where your ideas are valued.

We value each team member's contributions and are committed to maintaining a workplace that encourages both individual and collective success.

Let's achieve great things together at Equivity!