Manager, Paid Media & Growth Strategy (Advertising) - The Orchard

Sony Music; Ciudad de México; Presencial; MXN 1,282,000 - 1,649,000; Jornada completa

Descripción de la vacante

A leading music distribution company is seeking a Paid Media and Growth Strategy Manager in Mexico City. This role focuses on maximizing visibility and performance for music releases through strategic paid advertising and organic social media methods. Ideal candidates will have 3-5 years of relevant experience, along with a deep knowledge of the music industry and social media trends. This position offers a dynamic and creative environment with a strong benefits package.

Servicios

Comprehensive benefits package including medical, dental, vision

401K with employer matching

Professional growth opportunities

Inclusive workplace culture

Time off for winter recess

Formación

• 3-5 years of experience in digital advertising and media buying.
• Strong knowledge of social media algorithms and engagement tactics.
• Fluency in English and Spanish preferred.

Responsabilidades

• Create and manage media plans to support music releases.
• Execute and optimize paid advertising campaigns.
• Develop organic social media strategies to support music releases.

Conocimientos

Digital advertising

Media buying

Social media strategy

Audience targeting

Content strategy

Herramientas

Meta Ads Manager

Google Ads

TikTok Ads

Spotify Ad Studio

YouTube Ads

Datorama

Descripción del empleo

Overview

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are looking for Paid Media and Growth Strategy Manager to lead both paid advertising and organic social media strategies for music releases. This role will focus on maximizing visibility, engagement, and performance through well-executed campaigns across digital ads, alternative platforms, and social media communications.

This position requires expertise in performance marketing, audience targeting, media buying, content strategy, and influencer collaborations. The ideal candidate will have a deep understanding of the music industry, social media trends, and advertising best practices to drive impactful marketing campaigns for artists and releases.

What you\'ll do

Digital Ads & Paid Media:

• Create strategic, well-researched media plans to support new releases, tours or other important objectives with focus on long term impact and goal-driven results. Plan, execute, and optimize paid advertising campaigns on Spotify, YouTube, Meta Ads, TikTok Ads, Google Ads, and other platforms.
• Implement campaigns on alternative platforms (Amazon, Uber, etc.) as needed.
• Develop and manage Out-of-Home (OOH) advertising campaigns, including digital billboards, murals and special street activations.
• Negotiate with vendors to determine costs, timelines, and ad frequencies for media placements.
• Analyze ad performance and provide real-time adjustments to maximize ROAS (Return on Ad Spend).
• Work with the Finance team to reconcile advertising expenses and ensure budget efficiency.
• Provide data-driven recommendations to improve campaign performance and audience reach.
• Ensure proper reporting and visualization of campaign results in Datorama.
• Develop and execute organic social media strategies to support music releases and artist branding.
• Align paid media efforts with organic content to create an integrated digital presence.
• Create and oversee content calendars to ensure consistent messaging across all platforms.
• Work closely with content creators, influencers, and artist teams to amplify engagement.
• Monitor and analyze social media trends and audience behavior to refine communication strategies.
• Develop strategic partnerships with platforms to maximize organic and paid reach.
• Ensure synergy between social media messaging, advertising placements, and artist branding.

Who you are

• 3-5 years of experience in digital advertising, media buying, and social media strategy, preferably in the music or entertainment industry.
• Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, Spotify Ad Studio, and YouTube Ads.
• Experience managing OOH advertising and working with media vendors.
• Strong knowledge of social media algorithms, engagement tactics, and content marketing strategies.
• Ability to analyze and interpret campaign performance metrics, with expertise in Datorama or similar analytics platforms.
• Excellent negotiation skills for working with vendors and media partners.
• Strong understanding of music industry trends, audience targeting, and digital marketing innovations.
• Ability to multitask, manage multiple campaigns, and adapt to fast-paced environments.
• Fluent in English and Spanish (preferred).

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Opportunities to connect with our valuable resources in our equity and inclusion initiatives and other programs supporting fair and inclusive spaces
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like identity protection and resources for mental health, fertility coverage, paid leave, and caregiver support
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

The Orchard is an equal employment opportunity employer. We do not discriminate on the basis of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, or any other status protected by applicable law.