Manager, Data Analysis - Remote

Lasso Md; A distancia; MXN 455,000 - 729,000; Jornada completa

Descripción de la vacante

A healthcare marketing company based in Mexico seeks a Google Ads Manager to develop and manage advertising campaigns for dental practices. The successful candidate will have 3+ years of experience and expertise in Google Ads, alongside strong analytical and communication skills. This role involves managing significant advertising budgets, optimizing campaign performance, and collaborating with internal teams to align marketing strategies. Competitive salary range from $25,000 to $40,000 annually with added benefits such as paid time off.

Servicios

2-Weeks of Paid Time Off

Formación

• 3+ years of proven success managing Google Ads campaigns.
• Expert knowledge of Google Ads and its tools.
• Strong analytical skills to interpret data for decision making.

Responsabilidades

• Develop and manage Google Ads campaigns with significant budgets.
• Conduct keyword research and optimize campaigns for performance.
• Monitor campaign metrics and make data-driven recommendations.

Conocimientos

Google Ads

Data analysis

Communication skills

Task management

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Google Ads

Google Analytics

SEMRush

SpyFu

Descripción del empleo

READ THE ENTIRE JOB DESCRIPTION BEFORE APPLYING

Mexico-Based Only

Company Summary: Lasso MD offers a powerful blend of innovative marketing services and advanced software tools to drive revenue growth for dental practices.

By integrating custom websites, SEO, social media marketing, and targeted advertising with lead management, ROI analytics, and automated reviews, we help practices attract more patients and increase their revenue.

Role Summary

The Google Ads Manager will be responsible for developing, implementing, and managing our paid advertising campaigns across a subset of client accounts.

The ideal candidate is passionate about delivering excellent customer experiences, displays an aptitude for task management, and possesses in-depth knowledge of Google Ads.

This role requires a proven track record of successfully managing campaigns across multiple clients simultaneously with a total budget exceeding $1M per year.

What Success Looks Like

Consistently delivering high-performing ad campaigns that exceed our benchmark KPIs.

Achieving increased lead volume and reduced cost-per-lead for client accounts.

Continuously finding opportunities to improve campaign performance through data‑driven analysis and innovative strategies.

Acting as a product expert both internally and client‑facing, while maintaining up‑to‑date knowledge of industry trends and Google Ads best practices.

Providing effective communication and reporting to clients and internal stakeholders regarding campaign performance and insights.

Key Responsibilities

• Develop, implement, and manage Google Ads campaigns across accounts with a total budget of $50,000-$150,000 per month.
• Conduct keyword research, ad copy creation, and advise on landing page optimization to maximize campaign performance.
• Monitor and analyze campaign performance metrics to identify trends and opportunities for improvement.
• Set up reporting on campaign performance, providing actionable insights and recommendations for the Client Success Team.
• Provide insightful budget recommendations using Google's Keyword Planner.
• Collaborate with the marketing team to ensure alignment with broader marketing strategies and goals.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field from a US university.
• ~3+ years of proven success managing Google Ads campaigns.
• Expert knowledge of Google Ads, Ads Editor, Google Analytics, SEMRush, SpyFu, etc.
• Strong analytical skills with the ability to interpret data and make data‑driven decisions.
• Excellent written and verbal communication skills, and professional / fluent English.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred Qualifications

• Experience working with dental practices or in the healthcare industry.
• Familiarity with other PPC platforms like Bing Ads, Facebook Ads, etc.
• Knowledge of SEO and its relationship to PPC.
• Experience with marketing automation tools and CRM systems.
• Advanced Excel skills for data analysis and reporting.
• Google Ads certification(s).

Salary & Benefits

$25,000 - $40,000 USD per year (based on experience and geomarket rate)

2-Weeks of Paid Time Off