Loyalty Growth & Partner Marketing Lead

Viva; Estado de México; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading low-cost airline in Mexico is looking for a Loyalty Growth & Partner Marketing Lead to drive strategic partnerships and marketing initiatives. This role requires 3-5 years of experience in partner marketing or digital marketing, strong analytical skills, and the ability to manage cross-functional teams. Enjoy benefits like unlimited vacation, a hybrid work model, and exclusive travel discounts. Join a dynamic team and make a significant impact on customer engagement and loyalty.

Servicios

Unlimited vacation days

Hybrid work model

Savings fund

30 days year-end bonus

Staff travel discounts

Comprehensive medical benefits

Exclusive discounts on various services

Formación

• 3-5 years in partner marketing, loyalty, growth, or digital marketing.
• Proven track record of executing multi-channel marketing campaigns.
• Strong analytical skills to interpret data and optimize ROI.

Responsabilidades

• Accelerate partner value through co-marketing and campaigns.
• Lead the partner marketing strategy across multiple commercial verticals.
• Drive adoption and incremental transactions in the Doters ecosystem.

Conocimientos

Partner marketing

Digital marketing

Analytical acumen

Campaign execution

Cross-functional collaboration

Descripción del empleo

At VIVA, We Are Looking for Passionate People Like You!

We believe this is the perfect time to join our team! Viva is the leading ultra-low-cost airline in the Americas, known for being the most preferred, fun, and profitable airline, with the youngest fleet in Latin America and one of the fastest-growing in the world.

We foster a culture of inclusion, passion, and transparency—breaking traditional ways of working, redefining the industry, and committing to excellence in service and passenger safety.

Join #GenteViva and let’s fly higher together! ✈️

The position

Viva is currently searching for a Loyalty Growth & Partner Marketing Lead is a strategic, revenue-driven role responsible for accelerating partner value, ecosystem usage, and Doters program growth through co-marketing, multi-channel campaigns, and data-driven performance management.

This role leads the partner marketing strategy across all commercial verticals—airlines, ground transportation, retail, financial, and lifestyle—translating Joint Business Plans into actionable growth roadmaps with measurable impact. It is accountable for driving adoption, activity, and incremental transactions across the Doters ecosystem, ensuring that partners maximize value and users deepen engagement.

As a senior manager, this position influences cross-functional squads, aligns Commercial, Brand, CRM, Digital, and Product teams, and operates as a growth enabler by identifying opportunities, optimizing campaigns, and unlocking new levers that improve partner ROI and loyalty performance.

Key Priorities

• Partner Growth & Co-Marketing Strategy
• Campaign Execution & Optimization
• Growth Leadership & Activity Rate Ownership
• Cross-Functional Alignment & Execution
• Analytics, Insights & Performance Management
• Key Metrics

Success Profile

• 3-5 years in partner marketing, loyalty, growth, digital marketing, or commercial roles; experience in travel, fintech, mobility, or consumer ecosystems preferred.
• Proven track record executing multi-channel marketing campaigns that drive measurable commercial impact.
• Strong analytical acumen with the ability to interpret data, influence strategy, and optimize ROI across campaigns.
• Experience working with CRM, segmentation, and lifecycle strategies to drive user engagement and retention.
• Excellent cross-functional collaboration skills; able to influence without authority and manage complex stakeholder environments.
• Growth-minded, highly organized, resilient, and comfortable leading in a fast-paced, high-impact environment.

Benefits You’ll Enjoy as #GenteViva

Flexible schedule / Hybrid work model (Remote & Office)

Amazing work environment #TheBestPlaceToWork

Unlimited vacation days from day 1

Savings fund & employee savings plan

30 days of year-end bonus (Aguinaldo)

Staff Travel : Fly to any Viva destination at unbeatable prices for you and up to 12 loved ones

MyIDTravel : Partnerships with 20+ airlines for preferential airfare worldwide

Comprehensive benefits : Medical insurance, life insurance & 24 / 7 family medical assistance

Exclusive discounts on gyms, department stores, restaurants, universities, and more

Above-law benefits