LATAM Field Marketing Leader

Adobe; Ciudad de México; A distancia; USD 80,000 - 100,000; Jornada completa

Descripción de la vacante

A leading software company is seeking a LATAM Field Marketing Leader in Mexico City. The role focuses on developing and implementing B2B field marketing strategies to drive growth and enhance brand positioning in Latin America. Candidates should possess strong experience in data-driven marketing and event management, along with exceptional communication and leadership skills. This is a full-time, remote-friendly position offering a dynamic work environment.

Formación

• Proven experience in B2B field marketing and ABM.
• Experience in marketing campaign management and multichannel strategy execution.
• Strategic event planning and relationship-building initiatives required.
• Ability to analyze customer data and optimize campaigns.
• Experience with vendor and budget management necessary.

Responsabilidades

• Develop and implement Account-Based Marketing strategies.
• Lead events and relationship programs to accelerate pipeline growth.
• Manage multichannel marketing campaigns to support sales initiatives.
• Collaborate with sales teams to ensure effective marketing initiatives.
• Analyze customer data to ensure campaign personalization.

Conocimientos

B2B field marketing

ABM strategies

Data-driven marketing

Event management

Relationship programs

Multichannel campaigns

English proficiency

Descripción del empleo

LATAM Field Marketing Leader page is loaded

LATAM Field Marketing Leader

Apply locations Mexico City Remote Chile time type Full time posted on Posted Yesterday job requisition id R157515

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Description

The Hispanic Field Marketing will be responsible for developing and implementing B2B field marketing and ABM strategies to drive business growth and strengthen Adobe’s positioning in Latin America. Acting as a bridge between sales, marketing, and enterprise accounts , this professional will ensure that all initiatives are aligned with business objectives , growing the pipeline through creation, progression, and revenue acceleration .

This role requires strong experience in data-driven marketing, event management, and relationship programs , as well as the ability to orchestrate multichannel campaigns that impact high-level decision-makers (C-Level, VP, Directors). The professional will work collaboratively with internal teams and partners , ensuring that all actions improve return on investment and support the business KPI's.

Key Responsibilities

• Develop and implement Account-Based Marketing (ABM) strategies to drive opportunities and strengthen relationships with enterprise accounts .

• Lead events and relationship programs crafted to accelerate pipeline creation, progression, and upsell opportunities .

• Manage multichannel marketing campaigns , integrating them with sales initiatives to support pipeline growth and drive upsell strategies within existing accounts .

• Collaborate with sales teams and strategic alliances to ensure that marketing initiatives are highly effective in converting opportunities.

• Analyze customer data and insights to optimize campaigns, ensuring personalization and relevance in interactions.

• Manage marketing budgets and resources , ensuring efficiency and maximum impact of initiatives.

Hard Skills

• Proven experience in B2B field marketing and ABM

• Marketing campaign management and multichannel strategy execution

• Strategic event planning and relationship-building initiatives

• Data analysis and market intelligence to optimize marketing efforts

• Experience with vendor and budget management

• Proficiency in English

Soft Skills

• Leadership and influence to engage internal and external teams

• Essential communication and storytelling skills

• Ability to make quick decisions in fast-paced environments

• Resilience and adaptability to handle challenges and changes

• Strong results orientation and success metrics tracking

Role Mission

The Hispanics Field Marketing pl ays a crucial role in bridging marketing, sales, and enterprise accounts , ensuring that all actions lead to pipeline creation, progression, revenue acceleration, and brand positioning . This professional will be responsible for improving customer interactions , creating experiences that drive business success, and consolidating Adobe as a market leader in Latin America .

Adobe is proud to be anEqual Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

About Us

At Adobe, you will be immersed in an exceptional work environment that isrecognized around the world . You will also be surrounded by colleagues who are committed to helping each other grow through our uniqueCheck-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on theAdobe Life blog and explore the meaningfulbenefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].