Head of Marketing

Talkpush; Ciudad de México; Presencial; MXN 1,102,000 - 1,655,000; Jornada completa

Descripción de la vacante

A recruitment automation company in Mexico City seeks a Head of Marketing. The candidate will drive lead generation and marketing strategies to enhance the customer base and grow revenue. With 5-10 years in B2B SaaS marketing, exceptional leadership and communication skills are essential. Join a dynamic team committed to transforming recruitment experiences worldwide.

Formación

• 5-10 years of experience in B2B SaaS sales and marketing.
• Proven track record of driving revenue growth as a lead generator.
• Expert in end-to-end inbound marketing.

Responsabilidades

• Lead generation strategy and execution.
• Manage marketing funnel and communication with sales.
• Drive demand generation through various marketing initiatives.

Conocimientos

B2B SaaS sales

Lead generation

Inbound marketing

HubSpot/Marketo/Eloqua experience

Communication skills

Strategic thinking

Creativity

Herramientas

HubSpot

Marketo

Eloqua

Adobe Creative Suite

Descripción del empleo

Overview

WE ARE HIRING.
Talkpush is hiring sales professionals, product managers, marketers, and developers to join its team. Most positions are based in our offices all over the globe: San Francisco, India, Philippines, Costa Rica, Mexico, and Hong Kong. Intelligent and ideological candidates interested in changing the world of recruitment are welcome to apply. Just have a chat with us on our website or on our Facebook page.

Read more about the Talkpush culture here.

DON'T APPLY FOR A JOB AT TALKPUSH IF THIS IS YOU

Recruitment is one of the oldest, most established industries, and we're out to change it completely through automation. To make that dream come true, we need people with a fire in their belly who would rather deliver unpleasant truths to customers rather than slap together a quick fix. This isn't a 9-to-5 job that delivers the same experience every day, but a place where once in a while, you wake up with a burning desire to implement a new solution and to test the heck out of it.

This means that people who think sucking up to the boss or being a yes-person is the path to success, who aren't willing to stand behind their idea, even in the face of pushback, who prefer change to be predictable and gradual, won't be very happy here. They might be smart, kind, and lovely, but this isn't their pot's lid. If you're the kind of person who gets a little obsessed about a problem and can't think of anything else until you can puzzle it out, we can offer interesting challenges, an international team that will challenge you, and a mission to help millions of people get hired by focusing relentlessly on building better candidate experiences. Does this sound a little scary and overly ambitious? Good, that's just how we like it.

As the Head of Marketing, you will report to the CEO and work closely with Sales, Customer Success and Product Management to grow our customers globally. You will define strategy, lead and execute demand generation and marketing funnel optimization, using inbound marketing tactics, page conversion testing, online advertising and email marketing, to grow our database and overall company revenue.

Responsibilities

• Lead Generation
• Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales.
• Drive all Lead Generation efforts, including setting strategy, developing forecasts, executing, and measuring results
• Build a predictable pipeline of qualified leads through a combination of outbound, inbound and referrals.
• Drive demand gen engine, including leads, MQLs, SQLs and opportunities
• Create, manage and monitor performance for all Lead Generation initiatives including email campaigns, content marketing, nurture programs, webinars, events, SEO, SEM/paid advertising on LinkedIn and Facebook, and discussions on online forums/groups
• Conduct A/B tests and use a data-driven approach to refine and enhance outcomes in order to hit KPI targets like inquiries, SQL and sales active pipeline
• Generate creative ideas on how to generate new leads for our sales team. Innovate. Rethink, Growth hack.
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells and upsells, be confident in owning a pipeline number
• Growth Hacker
• Lead customer advocacy with creation of beautiful case studies with viral video content
• Identify new ways to connect with the community of buyers (i.e. "growth hack"), such as the creation of a podcast series to help the CEO connect with thought leaders in the space
• Manage the strategy and setup of paid campaigns
• Manage the Marketing Team
• Build, lead and mentor a team of marketers across demand gen, content marketing, product marketing, and more
• Maintain a consistent brand voice and message across all paid programs
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Required Experience

• 5-10 years of experience in B2B SaaS sales and/or marketing with a proven track record of driving revenue growth in a lead generation role
• Track record as an owner of the marketing funnel, knowing how to generate leads, ideally with quota-carrying experience
• Expert in end-to-end inbound marketing and experience using HubSpot/Marketo/Eloqua marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture then (using dynamic workflows and drip campaigns) into converted customers
• Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and live events
• Clear and concise communications skills with an ability to present results to a group
• Experience with enterprise sales and B2B marketing is a huge plus
• Ready to work in a true startup environment, required a lot of autonomy and executing with limited resources
• We will strongly favor candidates with international experience/outloo
• Experience blogging, writing though leadership pieces, speaking and growing a personal audience on social media
• Excellent communicator and creative thinker, ability to use data to inform all decision
• Knowledge of various paid marketing channels and technologies including paid search, retargeting, social media advertising (Facebook, LinkedIn, and more) and content distribution placement
• Bonus skills: HTML / CSS. Adobe Creative Suite