Growth Lead, Mexico

Spotify; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global entertainment company is seeking a Marketing Strategist to drive paid subscriber growth in Mexico. This role requires leading initiatives based on user behavior and competitive landscape while ensuring effective communication with global teams. Ideal candidates will have 8+ years in online consumer business, a strong background in marketing, and proficiency in developing growth strategies. Extensive learning opportunities and flexible benefits are provided, fostering an inclusive and agile working environment.

Servicios

Extensive learning opportunities

Flexible share incentives

Global parental leave

Employee assistance program

Flexible public holidays

Industry festival trips

Formación

• 8+ years of experience in an online consumer business, ideally in entertainment or tech.
• Experience with strategy and action plans with measurement frameworks.
• Proven track record of leading growth projects independently.
• Experience with online marketing and CRM campaigns.
• Comfortable executing tasks hands-on.

Responsabilidades

• Own performance of paid subscriber growth in Mexico.
• Identify opportunities for additional growth based on behavior and trends.
• Understand metrics to identify challenges and opportunities.
• Optimize subscriber growth across the conversion funnel.
• Collaborate with key partners on cross-functional growth initiatives.

Conocimientos

Online marketing

CRM campaigns

Data analysis

Growth strategy

Excellent communication

Descripción del empleo

MarketingLocation

• Mexico City

Job type

• Permanent
• Think of this role as a mix of growth hacker / business strategist / marketer!

What you’ll do

• Own the performance of paid subscriber growth in Mexico, defining and driving strategies and initiatives to reach our targets.
• Find opportunities for additional paid user and monetary growth based on user behavior, competitor landscape and cultural trends
• Understand metrics and data around our business, identifying existing challenges as well as opportunities for experimentation
• Optimize subscriber growth along the whole conversion funnel - from marketing to payments, onboarding, migration and retention - responsible for working with global internal teams and selected external partners in order to drive those initiatives
• Identify and lead efforts to optimize user acquisition, activation, engagement, retention, and monetization.
• Collaborate closely with key partners (Marketing, Music, Podcasts, Analytics, Product) to identify and act on cross-functional growth opportunities.

Who you are

• You have 8+ years of working experience within an online consumer business, ideally in a relevant industry (entertainment, tech, start-ups)
• Experience setting up strategy and action plans with strong measurement frameworks
• A proven track record of leading and implementing growth projects independently and getting things done in a cross-functional organization
• Experience with online marketing and CRM campaigns before
• Comfortable with rolling up your sleeves and carrying out things yourself
• Able to work remotely, while remaining in sync with key team members and being an excellent communicator
• You are flexible and can adapt to a fast paced, agile team

Our global benefits

• Extensive learning opportunities, through our dedicated team, GreenHouse.
• Flexible share incentives letting you choose how you share in our success.
• Global parental leave, six months off - fully paid - for all new parents.
• All The Feels, our employee assistance program and self-care hub.
• Flexible public holidays, swap days off according to your values and beliefs.
• Spotify On Tour, join your colleagues on trips to industry festivals and events.

Learn about life at Spotify

• Spotify is an equal opportunity employer.