E-Commerce Direct

Philip Morris International; Xico; Presencial; MXN 1,455,000 - 1,820,000; Jornada completa

Descripción de la vacante

A leading global tobacco company is seeking an E-Commerce Direct & Indirect Manager for its operations in Mexico City. This role involves owning the strategy and execution of direct and indirect channels, driving sustainable growth and profitability. The ideal candidate will have over 5 years of experience in e-commerce, a strong background in digital partnerships, and excellent analytical skills. The company offers a dynamic work environment with opportunities for growth and societal impact.

Servicios

Freedom to define your future

Inclusive, diverse culture

Opportunities for growth

Pride in societal impact

Formación

• 5+ years in e-commerce, e-retail, or web management.
• Experience in digital partnerships and key account management.
• Strong performance marketing and audience segmentation background.
• Advanced English proficiency.

Responsabilidades

• Lead end-to-end D2C strategy, focusing on CRO and UX/UI.
• Manage strategic partnerships with e-retailers.
• Ensure catalog and content excellence across all channels.
• Drive omnichannel synergy between digital and physical retail.
• Identify and scale innovative commerce formats.

Conocimientos

E-commerce management

Digital partnerships

Performance marketing

Audience segmentation

Advanced English

Herramientas

Excel

Power BI

Google Analytics

Optimizely

Contentsquare

Jira

Figma

CMS

Descripción del empleo

We're Hiring : E-Commerce Direct & Indirect Manager Location : Mexico City Join us in shaping a smoke-free future.

At PMI, we're transforming our business from the ground up, and digital is at the heart of this revolution.

If you're passionate about e-commerce, innovation, and driving impact, this is your chance to lead in a dynamic, global environment. As E-Commerce Manager, you'll own the strategy, execution, and performance of our direct channels, loyalty/apps and indirect channels (e-retailers, marketplaces, digital partners), driving sustainable growth, conversion, and profitability.

Key Responsibilities

• Lead end-to-end D2C strategy: CRO, UX / UI, SEO, funnel optimization, personalization, and A/B testing.
• Manage strategic partnerships with e-retailers: JBPs, premium placements, full-funnel activations, loyalty integrations, and performance measurement.
• Ensure catalog and content excellence across all channels.
• Activate intelligent audiences using advanced analytics and third-party data integration into PMI's DMP / CDP.
• Drive omnichannel synergy between digital and physical retail.
• Lead multidisciplinary teams and agencies; align with global hubs, brand, product, and digital marketing.
• Identify and scale innovative commerce formats and technologies.

KPIs :

• D2C : Conversion rate, AOV, SEO ranking, UX scores, retention & engagement, funnel KPIs.
• Indirect : Sales & market share, ROI of on-platform media, CRM‑driven engagement, premium placements, audience growth, ROAS, CAC, CPR, LTV.
• Data milestones : Activation of partner audiences into DMP / CDP and uplift in campaign effectiveness.

Who We're Looking For

• 5+ years in e‑commerce, e‑retail, or web management.
• Experience in digital partnerships and key account management.
• Strong performance marketing and audience segmentation background.
• Advanced English.
• Tools: Excel, Power BI, GA, Optimizely, Contentsquare, Jira, Figma, CMS.

What We Offer

• Freedom to define your future and ours.
• Inclusive, diverse culture with global collaboration.
• Endless opportunities for growth and development.
• Pride in delivering a meaningful societal impact.

Interested or know someone who fits the profile?

Let's connect #Ecommerce #DigitalTransformation #Hiring #PMI #IQOS #ZYN #Omnichannel #MarketingDigital #SmokeFreeFuture #CareerOpportunity