Director Modern Trade - North HUB

The Coca-Cola Company; Monterrey; Presencial; MXN 80,000 - 120,000; Jornada completa

Descripción de la vacante

A leading company in the consumer goods sector seeks an experienced Key Account Manager to oversee relationships with key partners and drive commercial strategies. The ideal candidate will have over 9 years of experience in managing customer relationships, particularly within the Fast-Moving Consumer Goods (FMCG) sector, and possess excellent negotiation and leadership skills. This role requires a strong analytical mindset to leverage data for strategic growth and collaborative effort across various teams within the Coca-Cola System.

Formación

• 9+ years managing customer relationships within FMCG.
• Strong analytical skills with a focus on actionable insights.
• High proficiency in English.

Responsabilidades

• Lead KA negotiations and develop commercial strategies.
• Manage KA's P&L and relationship with customers.
• Coordinate collaboration among account teams.

Conocimientos

Leadership

Strong negotiation skills

Retail Management Solid Expertise

Shopper knowledge

Skillful data management

Educación

Bachelor Degree

Herramientas

Tableau

SQL

Microsoft Office

Google Analytics

Microsoft Power Business Intelligence (BI)

Alteryx

Descripción del empleo

Why being part of Coca Cola Latin America?

We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

Manage KA from the negotiation process, developing and implementing commercial strategy for its growth in modern channel according with the business plan. Lead the relationship with the KA and its P&L as well as the management of the Account Team involving the related teams of the system with scope to Mexico.

KEY DUTIES/RESPONSIBILITIES:

• Lead KO System to a sustained growth in the assigned KAs and nourish customer's willingness to work with the Coca-Cola System.

• Responsible for the volume, revenue, market share, profitability and execution in the assigned KAs.
• Responsible to lead the relationship of KA assigned, representing the entire Coca-Cola system in Mexico
• Lead and coordinate collaboration routines of the Account Team, Bottlers and Franchise Unit to guarantee the implementation of Plans to accomplish Business Goals and alignments.
• Partners with bottlers and customers to increase all participating category growth & value using the full range of occasions, brands, packages & execution tools & methods.
• Coordinate negotiations with the KAs involving commercial, logistical, legal, financial and marketing processes.
• Assure timely communication among marketing, bottlers and clients guarantee the development of an agreed scorecard, with volume, revenues and share of sales KBIs
• Management routines to course correct with the Bottler System through the Key Account Committee

• Accountable for development of a Joint Business Plan with all assigned KAs, following an aligned process with the Customers and Bottlers.

• Lead the development of the "Annual Customer Plan" (ACP) in line with global guidelines and consistent with the local customer and system opportunities and Business Plan.
• Manage the commercial activity budget (discounts/ DME) complying with the annual investment plan of the business plan
• Develop and manage the Advantage improvement plan for the account(s) under your responsibility.
• Leads the implementation of the transformation model of the capabilities, process and organizational structure that manages retail accounts.

• Analyze customer's market, consumer and channel from the customer's and KO's System perspective. Identify, quantify, and prioritize opportunities and value to be created for the KA and the KO System.

• Maximize Consumer & Shopper insights, engaging our system and customer by using, data and system resources to create a compelling PoS and selling propositions.

Education Requirements:
Bachellor Degree

Related Work Experience:

+9 years managing customer relationships within Fast moving consumer goods companies Marketing and operations experience.

Functional Skills:

• Retail Management Solid Expertise
• Holistic view
• Results driven, excelling performance.
• Strong negotiation skills. Strong influence.
• Shopper knowledge.
• Skillful data management, transform insights into concrete actions.
• Proven listening skills, humble personality.
• High proficiency in English

Key Functional Competencies:

• Drives Customer & Shopper Value
• Unleashes People potential - Inspires Others
• Imports & Exports good ideas

Key Behavioral Competencies:

• Balance Short & Long term priorities
• Influences the System
• Delivers Results

Key Values:

• Strong & proven Collaboration
• Accountability. High discipline and organization
• Self-motivation.
• High tolerance to frustration, coping with stress.
• Committed, passionate. Never accepting limits.

Skills

Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Key Performance Indicators (KPI); Digital Advertising; Branding; Demand Generation; Media Buying; Channels Strategy; Product Commercialization; Marketing Strategies; Tableau (Software); Market Segmentation; Alteryx; Customer Insights; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights