Digital Media Buyer - Remote, Latin America

Bluelight Consulting; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading consultancy firm in Puebla is seeking a Media Buying & Strategy expert to drive data-driven marketing initiatives. This role requires over 3 years of experience in media buying, demonstrated success in campaign management across platforms like Google and LinkedIn, and exceptional analytical skills. You'll collaborate with a dynamic team, leverage modern technologies, and enjoy benefits like flexible hours, remote work, and professional development opportunities. If you're ready to impact clients' businesses directly, we encourage you to apply.

Servicios

Competitive salary and bonuses

Generous paid-time-off

Flexible working hours

Work remotely

Continuing education and training

Company-sponsored coursework and certifications

Formación

• 3+ years of experience in media buying, preferably in an agency or B2B context.
• Strong proficiency in various paid media platforms.
• Exceptional analytical and problem-solving abilities.

Responsabilidades

• Execute data-driven media buying strategies aligning with client goals.
• Launch and manage paid media campaigns across multiple platforms.
• Manage and allocate media budgets effectively across channels.

Conocimientos

Media buying

Analytics

Google Ads

Meta Ads Manager

LinkedIn Ads

Communication

Problem-solving

Herramientas

Google Analytics

Meta Business Suite

Programmatic platforms

Descripción del empleo

We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.

Media Buying & Strategy

• Execute data-driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel-specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management

• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
• Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
• Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.

Budget Management

• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
• Identify opportunities for cost-saving without compromising campaign effectiveness.

Skills & Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services / recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid-time-off policy
• Flexible working hours
• Work remotely
• Continuing education, training, conferences
• Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice.

Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.

You'll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

#LI-Remote