Digital Marketing Strategist

Bebeeleadership; Tijuana; Presencial; MXN 1,440,000 - 1,981,000; Jornada completa

Descripción de la vacante

A leading marketing firm is seeking a Marketing Leader in Tijuana to drive brand visibility and client acquisition. With over 10 years of experience, you will create and manage integrated marketing strategies across various platforms. This role requires exceptional analytical and leadership skills, along with a thorough grasp of performance metrics. Ideal candidates will have a bachelor's degree in Marketing or Business and familiarity with legal advertising regulations in California. Join us in a professional office environment to optimize and innovate campaigns.

Formación

• 10+ years of marketing leadership experience.
• Proven track record of full-cycle campaign success across traditional and digital channels.
• Expertise in advertising platforms and analytics tools.

Responsabilidades

• Design and implement integrated marketing campaigns aligned with firm goals.
• Oversee brand-building and lead-generation initiatives across all media channels.
• Continuously test and optimize campaigns using various analytics tools.

Conocimientos

SEO

Performance marketing

Leadership skills

Analytical skills

Communication skills

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Analytics tools

Zapier

CRM/email automation

Descripción del empleo

Job Description: The ideal candidate for this role will lead all efforts to increase brand visibility and drive measurable client acquisition. This person will create full-funnel marketing strategies across digital and traditional platforms. This is an onsite position with a professional office environment. We are seeking an analytical and creative expert who thrives on performance metrics but isn't afraid to get in the trenches to personally optimize a campaign or audit ad platforms.

Responsibilities

• Design and implement integrated marketing campaigns aligned with firm goals.
• Oversee both brand‑building and lead‑generation initiatives across all media channels.
• Own key KPIs including CAC, ROI, LTV, and CPL.
• Continuously test and optimize campaigns using various analytics tools.
• Launch and manage campaigns directly using multiple advertising platforms.
• Create and test copy, creatives, and funnels with agility and insight.
• Lead internal marketing teams and external partners/agencies, setting performance goals and providing mentorship, feedback, and direction.
• Guide development of creative assets, branding strategies, and content roadmaps; align messaging across digital, traditional, and sales enablement materials.
• Work with various teams to ensure alignment of marketing with business outcomes.
• Monitor KPIs through dashboards and lead with insights.

Requirements

• 10+ years of marketing leadership experience.
• Proven track record of full‑cycle campaign success across both traditional and digital channels.
• Advanced knowledge of SEO, paid media, CRM/email automation, lead nurturing, conversion funnels, and performance marketing.
• Expertise in multiple advertising platforms and analytics tools.
• Automation experience using Zapier.
• Strong command of performance metrics and dashboarding tools.
• Ability to work autonomously and execute campaigns directly.
• Exceptional communication, leadership, and analytical skills.
• Bachelor's degree in Marketing, Business, or related field.

Prioritizations

• Familiarity with California legal advertising regulations.
• Experience marketing in a personal injury or BPO firm.
• Competency in A/B testing, copywriting, and creative direction.