Digital Marketing Analyst

Walmart; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading retail corporation in Xico, Veracruz, seeks a Digital Marketing Analyst to support and optimize ad campaigns. The ideal candidate will have a Bachelor's degree in Marketing, 3+ years of experience in display and search advertising, and excellent communication skills. Responsibilities include onboarding, managing KPIs, and troubleshooting campaign issues. Join a dynamic team where diversity and inclusion are valued, and contribute to making digital advertising impactful.

Formación

• 3+ years of user experience with display, sponsored search, and self-serve platforms.
• Hands-on knowledge of at least one ads tool.
• Willingness to work in various time zones: EST, CST, PST.

Responsabilidades

• Support onboarding and keyword moderation across owned properties.
• Maintain assigned KPIs and campaign fulfillment standards.
• Review inbound requests and manage user access.

Conocimientos

Excellent articulation and communication skills

User experience with display advertising

Familiarity with ad serving technologies

Troubleshooting campaign issues

Educación

Bachelor's degree in Marketing or equivalent

Herramientas

Keyword Bidding

Sponsored Search

Paid Search

Marketplace

Sponsored Brands/Videos

Descripción del empleo

About Walmart Connect

Walmart Connect enables the connection between supplier brands and retail shoppers at unprecedented scale.

As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us.

This is a unique opportunity to join a small, high-visibility team within the largest company in the world.

We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.

Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline.

Growth in our digital advertising business is key to Walmart's overall growth strategy

Team and Position Summary

At Walmart, we are committed to leading the business side of technology – how we operate, measure success, and enact change.

This team focuses on that and, areas such as strategic portfolio acceleration, cross-segment tech enablement, tech talent experience (TTX), portfolio foundations and technology business operations.

As a Digital Marketing Analyst, you will contribute towards Supporting, setting up of accounts and Assuring campaign is set up aligning with Walmart Policy and Guidelines.

These operations will be conducted in WMC Owned and Operated platforms to ensure Accounts / campaigns are executed flawlessly.

You will contribute and perform dive deep into campaign troubleshooting insights to ensure ads are rendering as intended as well as to prevent bad customer experience by providing right solution, setting up accounts and helping advertisers to launch their campaigns on time.

Understand all the client's goals and objectives and ensure providing outstanding support to achieve these goals.

Be the subject matter experts in ad serving platform / tools and work to continually optimize the platform usage and provide up to date best practices.

Position Responsibilities

• Support / Onboarding / Key Words moderation across the company's owned and operated properties as well as any external distribution platforms.
• Maintaining assigned KPIs.
• Maintain the highest standards around campaign fulfilment.
• Provide support for advertisers / Sales / API Partners with solution with regards to Sponsored Products and Sponsored Brands / Videos.
• Work with Ad Policy team to get the relevant information / updates related to Sponsored Brands and Sponsored Products.
• Review inbound request, validate and manage user access to the internal and external users.
• Collaboration with cross team, enhancing product skills and to support as an when required.
• Helping advertisers to activate ads in the ad server after approval / providing possible solutions.
• Communicating case status to global advertisers on the campaigns / accounts.
• Complete account / campaign audits using checklists to ensure accuracy and completeness of accounts / campaign, including go live workflows.
• Dive deep on the issues / escalations when there is a requirement.

Minimum Qualifications

• B.E. or Any degree in Marketing, or other equivalent stream.
• Candidate with excellent articulation and communication skill set.
• +3 years User Experience with Display, Sponsored Search / Sponsored Product self-serve platforms.
• Willing to work in a range of time zones : EST, CST, PST.
• Strong familiarity with ad serving technologies, platforms, and tools with hands on working experience.
• Hands on knowledge on at-least one ads tool – Keyword Bidding, Sponsored Search, Paid Search, Marketplace, and Sponsored Brands / Videos.
• Hands on experience in troubleshooting on campaign / tool / Platforms issues.

Additional Qualifications

• Campaign Trafficking / Optimization across Sponsored Search & Sponsored Brands / Videos.
• Willing to contribute to process efficiency / SOPs.

Walmart Inc. is an Equal Opportunity Employer – By Choice.

We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them.

That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people.

Only applications with an English CV will be considered.