Crm Manager

Grupo Axo®; Xico; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading fashion and beauty company in Mexico seeks a CRM Manager to lead customer engagement strategies. You will manage a CRM team, optimize multi-channel customer journeys, and analyze CRM performance. Ideal candidates will have solid experience in CRM and marketing automation, along with strong analytical skills. Fluent English and experience with CRM platforms such as SAP or Salesforce are vital. This role promises to impact customer experiences positively.

Formación

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Strong analytical mindset and strategic thinking.

Responsabilidades

• Lead and coordinate the CRM team, ensuring strategic execution.
• Design and optimize customer journeys and omnichannel campaigns.
• Manage CRM operations and marketing automation workflows.

Conocimientos

CRM experience

Marketing Automation

Team Leadership

Analytical skills

Fluent English

Herramientas

SAP

Salesforce

Oracle

Emarsys

Descripción del empleo

?? We are looking for a CRM Manager to join Grupo Axo!

About the role We’re looking for a CRM Manager to lead the customer engagement strategy across fashion & beauty brands.

You’ll manage a team, optimize multi‑channel journeys, ensure smooth platform operation and drive data‑driven growth, retention, and engagement.

Key Responsibilities

• Lead and coordinate the CRM team, ensuring strategic execution and high‑quality deliverables.
• Design and optimize retention, customer journeys, and omnichannel campaigns.
• Manage CRM operations and marketing automation workflows.
• Plan, execute, and optimize customer journeys and campaigns.
• Analyze CRM performance & customer behavior.
• Collaborate closely with Marketing, E‑commerce, Retail, Brands, and Analytics.
• Improve CRM processes, governance, and data quality standards.
• Manage relationships with agencies, tech partners, and external stakeholders.

What We’re Looking For

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Strong analytical mindset, strategic thinking, and commercial sensitivity.
• Experience with CRM / CX platforms (SAP, Salesforce, Oracle, Emarsys, etc.).
• Fluent English.

If you’re driven by creating meaningful customer experiences, leading high‑energy teams, and generating real impact, we’d love to meet you.