Business Development

Castellan Real Estate Partners; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading real estate firm is seeking a Business Development & Marketing Coordinator to manage email and direct mail campaigns, build prospect lists, and analyze marketing performance. Candidates should have over 2 years of experience in marketing coordination or business development within construction/trades. Strong project management skills and excellent communication abilities are essential for success. This full-time role offers remote work flexibility and a focus on successful lead generation strategies.

Formación

• 2+ years in marketing coordination, business development support, or lead generation, preferably in construction/trades/services.
• Experience with CRM/contact databases and email marketing campaigns.
• Strong project management skills.

Responsabilidades

• Build and manage a monthly marketing calendar.
• Execute email and direct mail marketing campaigns.
• Identify and build prospect lists.
• Coordinate improvements to the website.
• Track channel ROI and produce weekly dashboards.

Conocimientos

Email marketing campaigns

Project management

Communication skills

Descripción del empleo

Job Title: Business Development & Marketing Coordinator (Email, Direct Mail, Digital)

Department: Marketing / Business Development

Location: Remote

Type: Full-time

Shift Timings: Pacific Time Zone (PST)

Key Responsibilities

Campaign Planning & Execution

• Build and manage a monthly marketing calendar (email + direct mail + digital).
• Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting.
• Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.

Lead Generation & Business Development

• Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
• Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs.
• Maintain a simple pipeline and follow‑up cadence so leads don't fall through the cracks.

Digital & Website Coordination

• Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes .
• Manage online presence basics: Google Business Profile updates, review‑generation workflows, and directory listings consistency.

Systems, Data, and Reporting

• Own CRM/contact database integrity (tags, segments, opt‑in status, notes, next steps).
• Track channel ROI (cost per lead, lead‑to‑estimate, estimate‑to‑win, revenue by channel).
• Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.

Brand & Collateral

• Coordinate collateral needed for outreach: capability statement, service one‑pagers, project sheets, email templates, and direct mail creative.
• Ensure messaging is consistent with Gills' positioning and target customers.

What Success Looks Like (First 90 Days)

• Clean, segmented contact database and compliant email infrastructure.
• 2–4 outbound campaigns/month running reliably (email + postcard + digital).
• Documented process for lead intake → follow‑up → handoff to estimating/PM.
• A measurable pipeline with clear attribution (you can show what's working).

Qualifications Required

• 2+ years in marketing coordination, BD support, or lead‑gen (construction/trades/services strongly preferred).
• Experience running email marketing campaigns and working with a CRM/contact database.
• Strong project management: can juggle vendors, deadlines, and internal stakeholders.
• Excellent writing and communication skills (short, clear, professional outreach).

Preferred

• Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
• Direct mail campaign experience and vendor coordination.
• Basic understanding of SEO/local search and conversion‑focused websites.
• Familiarity with compliance basics (opt‑outs, consent, list hygiene).

Tools You May Use (or help us implement)

Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.