Associate Manager Customer Marketing

Hasbro Inc.; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global toy company is seeking a Trade Marketing Assistant Manager in Xico, Veracruz to execute brand strategies across various Walmart formats. The role involves leading the implementation of trade marketing strategies, monitoring their effectiveness, and enhancing brand visibility at points of sale. Ideal candidates will have a Bachelor's degree in Marketing or Business Administration and 3+ years in Trade Marketing, alongside strong project management and analytical skills. Fluency in English is required.

Formación

• 3+ years of experience in Trade Marketing, Customer Marketing, or Shopper Marketing.
• Experience in managing POS activations and promotional campaigns.

Responsabilidades

• Execute the Trade Marketing Strategy to meet business objectives.
• Lead the implementation of brand plans with the commercial team.
• Monitor the implementation of channel strategies.
• Execute the trade promotional plan and increase brand visibility.

Conocimientos

Project management

Analytical skills

Collaboration

Retail environment understanding

Fluent English

Fluent in English

Educación

Bachelor's degree in Marketing or Business Administration

Descripción del empleo

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.

We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.

Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The Trade Marketing Assistant Manager for the Walmart channel will be responsible for executing Hasbro's brand strategies across all Walmart formats (Bodega and Supercenter), ensuring the achievement of business objectives and profitability. Will act as the link between Marketing and Sales, leading the correct execution of internal and external initiatives that drive sell-out, in-store visibility, and market share growth, with a strong focus on efficiency and return on investment.

A Day in the life as a Trade Marketing Associate Manager

• Execute the Trade Marketing Strategy to attain defined business objectives, ensuring that it meets both brand and customer expectations.
• Identify necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction in a profitable way.
• Lead the implementation of brand plans with the commercial team across customers and performance measurements of the results via KPI measurement.
• Monitor the implementation of the channel strategies ensuring the connection with brands and customers objectives and needs.
• Tailor the materials and activation toolkits from the Marketing team for the customer and format requirements in the market.
• Execute the trade promotional plan of top brands and top customers and increase brand visibility at POS (B&M and On-line)

What you'll bring

• Bachelor's degree in Marketing, Business Administration or related field
• 3+ years of experience in Trade Marketing, Customer Marketing or Shopper Marketing, preferably in FMCG or Toys categories
• Strong project management and analytical skills
• Experience in managing POS activations and promotional campaigns
• Ability to collaborate effectively with cross-functional teams (Sales, Marketing, Agencies)
• Retail environment understanding
• Experience with agency management
• English fluent level

We are an Equal Opportunity /Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.