Analyst, Ad Measurement & Insights

Disneyland Hong Kong; Ciudad de México; Presencial; MXN 719,000 - 1,080,000; Jornada completa

Descripción de la vacante

A major entertainment company seeks an Analyst for Ad Measurement & Insights to support commercial strategies and analyze consumer data. You will deliver reports, develop insights for streaming ads, and communicate data-driven findings. Ideal candidates will have 2+ years of media research experience, a relevant degree, and advanced English proficiency. The role requires strong analytical skills and the ability to convey insights effectively. This position is based in Mexico, Ciudad de México.

Servicios

Corporate culture of inclusiveness

Opportunities for growth and idea sharing

Formación

• 2+ years of experience in media research, consumer insights, or marketing analytics.
• Advanced proficiency in English (written and spoken).
• Ability to coordinate and prioritize multiple tasks simultaneously.

Responsabilidades

• Develop and deliver reports with insights for commercial strategies.
• Help develop new insights for the streaming industry.
• Analyze and synthesize insights from syndicated tools.

Conocimientos

Media research

Consumer insights

Marketing analytics

Data visualization

Communication

Educación

Degree in Marketing, Market Research, or related fields

Herramientas

PowerPoint

Excel

Syndicated research tools

Descripción del empleo

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Sales Research team plays a key role in supporting TWDC’s commercial strategy by delivering data‑driven insights, market intelligence and consumer understanding that strengthen sales narratives and increase the value offered to advertisers. Through a combination of strong analytical capabilities, syndicated data sources, solid research methodologies and collaboration with multiple business areas, the team helps unlock opportunities across all platforms including linear TV, streaming, digital, events and more.
The person in this role will support ad hoc research projects and contribute to both quantitative and qualitative analyses. Working closely with clients and internal stakeholders, they will help leverage syndicated tools and proprietary studies to generate clear, organized insights that inform strategic decisions across internal teams and commercial clients. The analyst will assist in data gathering, preliminary analysis, and preparing deliverables, ensuring accuracy and consistency throughout each stage of the research process.

The Analyst, Ad Measurement & Insights will be responsible for:

• Develop and deliver reports with insights and learnings of our main platforms and properties to support commercial strategies
• Help develop new insights regarding the streaming industry to help with the commercialization of ads on Disney+
• Provide data‑backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
• Interpret data and create presentations that drive internal understanding and external persuasion
• Analyze and synthesize insights from syndicated tools (such as GWI and Comscore), social listening and primary research
• Monitoring industry and consumer trends from various research sources to utilize, interpret, and communicate to internal and external clients

What we need from you to be part of this story:

• 2+ years of proven experience in media research, consumer insights, or marketing analytics
• Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
• Advanced in English (both written and spoken are mandatory)
• Advanced proficiency with PowerPoint and Excel
• Basic knowledge or understanding of campaign measurement tools such as Brand Lift studies or MMM
• Proficiency with syndicated research tools/platforms such as TGI, GWI, Comscore and Nielsen IBOPE
• Intermediate storytelling and data visualization skills
• Excellent communication and collaboration skills with internal teams and commercial stakeholders
• Ability to coordinate and prioritize multiple tasks simultaneously

Additional Information:

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney