Ad Insights & Measurement Analyst

The Walt Disney Company; Tlalpan; Presencial; MXN 539,000 - 720,000; Jornada completa

Descripción de la vacante

A leading family entertainment company based in Tlalpan, Mexico seeks an Analyst for Ad Measurement & Insights. The ideal candidate will have over two years of experience in media research and consumer insights. Responsibilities include supporting commercial strategies through data-driven insights and presenting findings. Proficiency in research tools like GWI and Excel is essential. This role promises a dynamic work environment focused on storytelling and collaboration.

Formación

• 2+ years of proven experience in media research, consumer insights, or marketing analytics.
• Advanced in English (written and spoken).
• Intermediate storytelling and data visualization skills.

Responsabilidades

• Develop and deliver reports with insights and learnings to support commercial strategies.
• Help develop new insights for commercialization of ads on Disney+.
• Interpret data and create presentations for internal understanding.

Conocimientos

Media research

Consumer insights

Marketing analytics

Data visualization

Communication skills

Educación

Degree in Marketing, Market Research, Social Sciences, Statistics, or Data Analytics

Herramientas

PowerPoint

Excel

GWI

Comscore

Nielsen IBOPE

Descripción del empleo

A leading family entertainment company based in Tlalpan, Mexico seeks an Analyst for Ad Measurement & Insights. The ideal candidate will have over two years of experience in media research and consumer insights. Responsibilities include supporting commercial strategies through data-driven insights and presenting findings. Proficiency in research tools like GWI and Excel is essential. This role promises a dynamic work environment focused on storytelling and collaboration.