Digital Marketing jobs in United States

The job description provides a comprehensive overview of the role of a Field Marketing Specialist at Red Bull. It covers responsibilities, strategic directions, organizational capabilities, and minimum requirements in detail. However, the formatting can be improved for better readability and engagement by properly structuring the content with appropriate HTML tags. Additionally, some repetitive or overly detailed sections could be summarized to maintain focus and conciseness. A clearer hierarchy with headings and subheadings would enhance user experience and clarity.

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• Client: Red Bull
• Location:
• Job Category: Other
• EU work permit required: Yes
• Job Reference: b882b861f246
• Job Views: 1
• Posted: 07.05.2025
• Expiry Date: 21.06.2025

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull #1 in their region by building the local face of Red Bull through community engagement, innovative marketing initiatives, and team leadership. The role involves being actively 'in the field', recruiting and managing Student Marketeers, and executing tailored marketing strategies across various channels including digital and social media.

• Strategic Brand Direction: Develop and implement local marketing plans aligned with global strategies, focusing on consumer trial, relevance, and brand image.
• Local Pride & Events: Create and support events and scenes that resonate locally, identifying local heroes and maintaining premium brand appearance.
• Digital & Social Media: Drive digital initiatives, leverage consumer trends, and ensure consistent brand messaging across platforms.
• Organizational Capabilities: Lead, train, and empower the team, ensuring alignment with brand values and business goals.

• 2-3 years marketing experience, preferably in sports, events, or culture marketing.
• Strong networking skills and relationships within local scenes such as universities, culture, and sports.
• Proactive, strategic thinker with excellent communication, leadership, and project management skills.
• Passionate, self-motivated, and able to work independently and in teams.